{"id":6073,"date":"2021-05-28T09:35:20","date_gmt":"2021-05-28T07:35:20","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=6073"},"modified":"2021-11-05T16:39:19","modified_gmt":"2021-11-05T14:39:19","slug":"online-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/online-marketing-strategy\/","title":{"rendered":"An Online Marketing Strategy for Your Store in 5 Easy Steps"},"content":{"rendered":"\n

You\u2019ve got products ready to sell and ship, but the buyers aren\u2019t coming in. Or maybe you\u2019ve got a loyal customer base, but want to expand your sales? The solution lies in marketing. It\u2019s the key to growing your online store’s reach and sales. Best of all, an online marketing strategy doesn\u2019t have to be complicated or time-consuming.<\/p>\n\n\n\n

At Jimdo, we asked our users and social media followers what their greatest challenge was in marketing a small business. The results were clear: Most people view reaching a bigger audience or getting more sales as their biggest pain point.<\/p>\n\n\n\n

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Our step-by-step guide tackles some of the most common marketing pain points<\/figcaption><\/figure>\n\n\n\n

We\u2019ve heard you loud and clear. That\u2019s why we\u2019ve come up with these five easy steps to help get your store\u2019s online marketing strategy off the ground. We will teach you how to figure out what works best for reaching a bigger audience and boosting sales.<\/p>\n\n\n\n

Tip<\/strong>: For more detailed information on how to build a successful shop, we have a step-by-step guide on how to start selling online<\/a>.<\/div>\n\n\n\n

Step 1: Free Marketing Through Word of Mouth<\/h2>\n\n\n\n

At the beginning, it\u2019s important to just get people \u201cthrough the virtual door,\u201d so to speak. Reach out to family, friends, business contacts, and even your suppliers to make initial sales and, most importantly, get initial feedback<\/a>. Often, you\u2019ll see your most obvious store pain points come to light. <\/p>\n\n\n\n

What\u2019s more, every positive experience inspires your first shoppers to spread the word to their friend and business networks. By giving them something to talk about (i.e. a positive shopping experience), you\u2019re already taking your first online marketing strategy steps.<\/p>\n\n\n\n

Step 2: Get Business Listings on Google (and elsewhere)<\/h2>\n\n\n\n

Business Listings put your store on the virtual map. Listing your business on Google<\/a>, for example, helps people find you via search engines and learn basic information about your store – and it\u2019s free! Having up-to-date information on Google also helps your SEO (more on that later). From an online marketing strategy perspective, it\u2019s a no-brainer.<\/p>\n\n\n\n

Tip<\/strong>: For an even faster method, try Jimdo\u2019s Business Listings<\/a>. This service will update your information across multiple platforms and directories automatically.<\/div>\n\n\n\n
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Keep your business info up to date. All the time. Everywhere.<\/h4>\n<\/div>\n\n\n\n
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Get listed<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Step 3: Use Social Media Marketing to Reach New Customers<\/h2>\n\n\n\n

To build a broader customer base, you may need to start with some paid advertising. Social media can be the perfect conduit to target your outreach. If you can build a buyer persona for your store, you will know better where to focus your advertising. Think about the basic demographic information that makes up your average customer – age, gender, location, and interests, for example – and use it to guide your initial ad spending.\u00a0<\/p>\n\n\n\n

Many social media tools like Instagram Insights<\/a> include detailed statistics about how your posts and ads perform (known as analytics). This lets you know what kinds of online marketing methods work best for your store.<\/p>\n\n\n\n

Tip<\/strong>: For an in-depth look at how to grow your business with social media, we have created a guide to social media marketing<\/a>.<\/div>\n\n\n\n

Step 4: Utilize Your New Customer Base<\/h2>\n\n\n\n

Now it\u2019s time to use your best asset for building brand<\/a> loyalty: the customers you already have. If you reward your early shoppers with perks like discounts<\/a> or personalized packaging<\/a>, they will leave with a happy shopping experience. Most importantly, they’ll feel valued and want to return.<\/p>\n\n\n\n

Other ideas to consider include featuring shoppers on social media and in newsletters, or sending personalized \u201cthank you\u201d notes.<\/p>\n\n\n\n

Tip<\/strong>: Testimonials<\/a> can be a powerful tool for growing your customer base. Consumers are far more likely to feel confident in a purchase if it was recommended to them by a friend or trusted source. That can include social media influencers.<\/div>\n\n\n\n

Step 5: SEO vs. SEA: What is it and why do I need it?<\/h2>\n\n\n\n

SEO and SEA. Two three-letter acronyms that can play a big role in your store\u2019s long-term online marketing strategy success:<\/p>\n\n\n\n