{"id":6652,"date":"2021-12-23T06:39:00","date_gmt":"2021-12-23T04:39:00","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=6652"},"modified":"2022-02-22T19:04:44","modified_gmt":"2022-02-22T17:04:44","slug":"meet-amanda","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/meet-amanda\/","title":{"rendered":"Meet Amanda: Product manager and coffee entrepreneur at Los Altona"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Thora, Maxim, and Amanda have something in common: They all have a day job as well as a self-employed project on the side. The three projects couldn\u2019t be more different. And yet they all stem from their own passion and come with similar challenges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The final side hustler in our thee-part series is Amanda. She\u2019s a full-time product manager and a new mom. But that doesn\u2019t stop her and her husband from running a successful side business too!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How did you get into your side business?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">My husband and I have always been passionate about coffee. We even met on a coffee farm in Colombia! Not long after we got together, we visited a farmer\u2019s market in Los Angeles. We saw a coffee cart there and my husband said, \u201cWe could do something like that!\u201d My husband is a doer\u2014so it didn\u2019t take long before we followed up on the idea. In 2019, we sold our own coffee, <a href=\"https:\/\/www.losaltona.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Los Altona<\/a>, at the Hamburg Ottensen market. We now have two roast coffees in our range and we&#8217;re in direct contact with a cooperative in Brazil. Small but nice.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/12\/amanda-los-altona-coffee.png?resize=1024%2C576&#038;ssl=1\" alt=\"Amanda and her husband selling coffee\" class=\"wp-image-6653\" srcset=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/12\/amanda-los-altona-coffee.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/12\/amanda-los-altona-coffee.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/12\/amanda-los-altona-coffee.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/12\/amanda-los-altona-coffee.png?resize=714%2C402&amp;ssl=1 714w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/12\/amanda-los-altona-coffee.png?w=1600&amp;ssl=1 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>&#8220;Los Altona is powered by our hearts and our joy, and that\u2019s important\u2014whatever comes out of it is good enough for us.&#8221;<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do you balance two jobs at once?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I can\u2019t give a blanket answer because we went through so many different phases with our project. When we first started Los Altona, we invested the most time for sure. We had to do everything from scratch, the whole organization, logistics, etc. We were at the market every weekend, getting up before sunrise. That was exhausting, and we realized it wouldn\u2019t work for us in the long run. Then the pandemic hit, which forced us to rethink anyway.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A lot more has changed for us since then: We moved to Heidelberg and welcomed our son. We are currently in the process of rebuilding our business and our community here. With the addition to our family, we have much less time than before, so we\u2019re taking a different approach: To start with, we\u2019ve looked for an external partner who can handle the logistics. Also, instead of weekly markets, we rely on small grocery stores and delicatessens that offer our coffee.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/12\/los-altona-coffee.png?resize=1024%2C576&#038;ssl=1\" alt=\"A product from the Los Altona website\" class=\"wp-image-6654\" srcset=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/12\/los-altona-coffee.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/12\/los-altona-coffee.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/12\/los-altona-coffee.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/12\/los-altona-coffee.png?resize=714%2C402&amp;ssl=1 714w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2021\/12\/los-altona-coffee.png?w=1600&amp;ssl=1 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">My husband and I have always had full-time day jobs. We worked on our side hustle in our free time, late in the evenings, on public holidays, and on weekends. It wasn\u2019t always easy, and now that we have a baby, there\u2019s even less time. <br><br>It&#8217;s easy to explain how we manage it: We don\u2019t put any pressure on ourselves, there are no fixed goals. Los Altona is powered by our hearts and our joy, and that\u2019s important\u2014whatever comes out of it is good enough for us.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What advice would you give someone who\u2019s thinking about starting a side business?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First, don\u2019t overthink it. Without my husband, I probably wouldn\u2019t have dared to start Los Altona. He\u2019s someone who doesn\u2019t plan everything to the end and has more of a learning-by-doing mentality. Diving into cold water is scary, but it\u2019s the most important step.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second, make a list of things that you want to do in your life, or that are important to you. Then start to prioritize. If you really want something, you\u2019ll always find the time for it!<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8c55aac8 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Start selling your products online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-f726d978 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_shop_signup\" class=\"wp-block-button__link\" href=\"https:\/\/cms.jimdo.com\/wizard\/?store=1\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thora, Maxim, and Amanda have something in common: They all have a day job as well as a self-employed project on the side. The three projects couldn\u2019t be more different. And yet they all stem from their own passion and come with similar challenges. The final side hustler in our thee-part series is Amanda. She\u2019s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[119],"tags":[121,120],"class_list":["post-6652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-small-business","tag-user-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meet Amanda: Product manager and coffee entrepreneur at Los Altona | Jimdo<\/title>\n<meta name=\"description\" content=\"A day job, a pandemic, a baby...and a side hustle selling coffee? 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