{"id":6704,"date":"2022-01-26T05:25:00","date_gmt":"2022-01-26T03:25:00","guid":{"rendered":"https:\/\/www.jimdo.com/blog\/?p=6704"},"modified":"2025-06-04T12:21:21","modified_gmt":"2025-06-04T10:21:21","slug":"interview-benedikt-dancetowels","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/interview-benedikt-dancetowels\/","title":{"rendered":"Online store leads to success: \u201cEvery sale is like a dopamine rush!\u201d"},"content":{"rendered":"\n<p>A lot of brilliant business ideas start out with someone thinking: \u201cSurely there\u2019s a better way to do this!\u201d And this was the case for Benedikt.<\/p>\n\n\n\n<p>As a passionate Lindy Hop dancer (a type of swing dance), he often works up a sweat. He needed a towel, but taking a bath towel onto the dance floor? No thanks! So he created his own fast-drying, microfibre towels that look like stylish scarves.<\/p>\n\n\n\n<p>He sold them online because he\u2019d found a clear niche with his scarves. First he created his own online store. Then he tested different ways to market his product without a big budget. In this interview, Benedikt tells us exactly how he did it!<\/p>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta is-layout-flex wp-container-core-columns-is-layout-be969680 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Learn how to start your own website today!<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Try it now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">A personal online store in no time<\/h3>\n\n\n\n<p>Benedikt\u2019s business idea came about thanks to his hobby. But the challenge was: With such a niche product, how do I reach the specific people who need it?<\/p>\n\n\n\n<p>It soon became clear to Benedikt that being online had lots of advantages. \u201cAll you need is a product you want to sell. Then, with just a few clicks, you create your online store\u2014and off you go!\u201d<\/p>\n\n\n\n<p>He created his new Jimdo online store very quickly. \u201cIt was very important to me to limit the costs,\u201d says Benedikt. \u201cBJ Dancetowels was a brand new adventure.\u201d<\/p>\n\n\n\n<p>So he chose a store solution with no seller fees: \u201c100 percent of my sales stay within my project!\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">One post, 30 orders<\/h3>\n\n\n\n<p>The initial boost for Benedikt and his small company came from the oldest marketing strategy in the book: personal contacts.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/01\/DanceTowels1.png?resize=1024%2C576&#038;ssl=1\" alt=\"\" class=\"wp-image-6705\" srcset=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/01\/DanceTowels1.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/01\/DanceTowels1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/01\/DanceTowels1.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/01\/DanceTowels1.png?resize=714%2C402&amp;ssl=1 714w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/01\/DanceTowels1.png?resize=682%2C384&amp;ssl=1 682w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/01\/DanceTowels1.png?w=1600&amp;ssl=1 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Thanks to his connection with the Lindy Hop scene, Benedikt knows a lot of famous dancers who travel all around the world with his Dancetowels from Kassel. \u201cLindy Hop is a very particular niche. There\u2019s never been anything like Dancetowels.\u201d Benedikt also uses other marketing strategies.<\/p>\n\n\n\n<p>He\u2019s currently using two of them on Facebook. With Jimdo\u2019s Facebook Business features, Benedikt simply connected his online store to his Facebook account. This feature lets him share his Dancetowels with his community discussion group, without any extra effort: \u201cI just manage everything through my Jimdo store, and my Facebook catalog updates automatically. I can also post adverts in just a few clicks! It\u2019s incredibly practical.\u201d<\/p>\n\n\n\n<p>Benedikt\u2019s favorite tool is <a href=\"https:\/\/www.jimdo.com/blog\/social-media-marketing\/\">influencer marketing<\/a>: \u201cIf a popular Lindy Hop dancer has a Dancetowel with them at an event or posts a photo with one, I can receive 30 orders!\u201d Sometimes the first orders come in during an event. \u201cIf you see someone on the dancefloor with a Dancetowel and you think it\u2019s cool, you can simply go to my online store on your phone and buy yourself one.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/01\/DanceTowels2.png?resize=1024%2C576&#038;ssl=1\" alt=\"\" class=\"wp-image-6706\" srcset=\"https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/01\/DanceTowels2.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/01\/DanceTowels2.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/01\/DanceTowels2.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/01\/DanceTowels2.png?resize=714%2C402&amp;ssl=1 714w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/01\/DanceTowels2.png?resize=682%2C384&amp;ssl=1 682w, https:\/\/i0.wp.com\/www.jimdo.com/blog\/wp-content\/uploads\/2022\/01\/DanceTowels2.png?w=1600&amp;ssl=1 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u201cEveryone can make their dreams a reality with Jimdo\u201d<\/h3>\n\n\n\n<p>Looking back, it\u2019s clear to Benedikt that starting his own business from his passion project is much easier than he\u2019d ever imagined. \u201cJimdo doesn\u2019t just help when it comes to creating a store. They also help you to get found on Facebook, Google, etc, and to actually sell!\u201d<\/p>\n\n\n\n<p>According to Benedikt, the biggest hurdle is surpassing your own expectations. And believing in yourself and your idea: \u201cAt the start, it\u2019s hard to believe that someone would actually buy something from you eventually. When I made my first sale, I was over the moon, and even today, every sale is like a dopamine rush for me!\u201d<\/p>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta is-layout-flex wp-container-core-columns-is-layout-be969680 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Learn how to start your own website today!<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Try it now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benedikt built his online store with Jimdo. Then tested different ways to market his product without a big budget. Find out in this interview how he did it!<\/p>\n","protected":false},"author":2,"featured_media":6707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[119],"tags":[129,122,121],"class_list":["post-6704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-how-to","tag-online-store","tag-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online store leads to success: \u201cEvery sale is like a dopamine rush!\u201d - Jimdo<\/title>\n<meta name=\"description\" content=\"Benedikt built his online store with Jimdo and tested different ways to market his product without a big budget. 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