{"id":727,"date":"2018-10-15T15:23:33","date_gmt":"2018-10-15T13:23:33","guid":{"rendered":"http:\/\/blog.jimdo.com\/?p=727"},"modified":"2023-09-12T16:40:02","modified_gmt":"2023-09-12T14:40:02","slug":"how-to-create-effective-landing-pages","status":"publish","type":"post","link":"https:\/\/www.jimdo.com/blog\/how-to-create-effective-landing-pages\/","title":{"rendered":"How to Create Effective Landing Pages"},"content":{"rendered":"\n

You need to captivate your website visitors the moment they come to your site. For that reason, it\u2019s important to know how to create compelling landing pages that are optimized for lead capture or sales.<\/p>\n\n\n\n

Landing pages are, quite simply, the pages that you encourage people to “land on” when they come to your website. You can either direct people to a landing page with a paid marketing campaign (e.g. AdWords, email marketing, or Facebook ads) or optimize the page for search. To optimize a landing page for search engines, you\u2019ll need to find the keywords you want to target, so check out our post on how to do keyword research with Google’s Keyword Planner<\/a> if you haven\u2019t already.<\/p>\n\n\n\n

Landing pages serve a dual purpose: They drive search traffic to your page (by showing up high in search results) and they generate leads or sales (by encouraging visitors to give an email address or purchase a product). It\u2019s important to note that the homepage of your site is often your best-ranking landing page so the tips below will apply to optimizing your homepage as well.<\/p>\n\n\n\n

In this article, I\u2019ll show you two strong examples of landing pages. The examples have taken different approaches, which demonstrates that there is more than one way to capture leads or increase sales with landing pages.<\/p>\n\n\n\n

Of course, there are many other ways to go about creating landing pages. If you\u2019ve seen a great example, let us know in the comments or on Twitter<\/a>.<\/p>\n\n\n\n

1. Show off your product<\/h2>\n\n\n\n

Landing pages are like salespeople that live on your website. The best salespeople are friendly, direct, and thorough. Most importantly, a good salesperson\u2014and a good landing page\u2014understands and addresses the customer\u2019s needs.<\/p>\n\n\n\n

Graze<\/a>, a startup that delivers delicious, healthy snacks, has an extremely effective landing page with a strong call to action and a concise message.<\/p>\n\n\n\n

\"Graze\"<\/figure>\n\n\n\n

As you design your own landing page, keep the following lessons from Graze in mind.<\/p>\n\n\n\n

Easy sign-up:<\/h3>\n\n\n\n

Landing pages should include a clear call-to-action\u2014that\u2019s what you want people to do when they get to the page. In many cases, you\u2019ll want people to submit a form, as in the example above. Taking a cue from Graze, you\u2019ll want to keep a few things in mind when creating a form.<\/p>\n\n\n\n