here<\/a> for the German version of the article)<\/p>\n\n\n\nBut what\u2019s it like to run a new part-time business and then go through a pandemic together? Lilli, Yvonne, and Christina will tell us all about it. <\/p>\n\n\n\n
Before the pandemic, you were almost fully-booked taking your mobile prosecco bar to weddings, work parties, and events. How did the past year affect you?<\/h3>\n\n\n\n Lilli: <\/strong>Business was going so well. We were out every weekend and we thought it would be like that forever. But all of a sudden, it was time to get creative.<\/p>\n\n\n\nYvonne:<\/strong> So we found a way that we could still get our prosecco to the bride and groom. First, we tried a cost-effective package for small wedding parties and events. This went well, but pretty soon that wasn\u2019t allowed either.<\/p>\n\n\n\nThat\u2019s how we came up with the idea of care packages. We filled bottles with fresh prosecco, sold them via our online shop, and delivered them to people in Hamburg.<\/p>\n\n\n\n
Lilli:<\/strong> In retrospect, it all worked out well. We went to small weddings, often held in the bride or groom\u2019s parents\u2019 garden. And when a new branch of the Hamburger Volksbank opened, we stood outside and poured prosecco for the customers in the queue.<\/p>\n\n\n\nHow did the pandemic affect you as a team?<\/h3>\n\n\n\n Yvonne: <\/strong>Everyone deals with the situation differently. The pandemic blues sometimes affect you, you feel down for a while, and then it goes away. And it\u2019s the same with Fr\u00e4ulein GLYCK. Having a fixed time to see each other every week and have a chat is what kept our spirits high.<\/p>\n\n\n\nLilli: <\/strong>In any case, it brought us closer together because the three of us complement each other really well. We each have our own area that we know best, so we talk to each other a lot and inspire each other. We often think: \u201cWhat are we still allowed to do?\u201d \u201cHow can we think outside the box?\u201d<\/p>\n\n\n\nIt sounds like a lot of creative perseverance. But let\u2019s start from the beginning\u2014how did you come up with the brilliant idea of serving prosecco on wheels?<\/h3>\n\n\n\n Christina:<\/strong> First and foremost, we all love prosecco. And we loved the idea of making lots of people happy really quickly.<\/p>\n\n\n\nYvonne:<\/strong> Back then, we all worked for the same events agency, so we knew that it always takes forever before everyone has a glass in their hand at a champagne reception. And when we saw the Ape online for the first time, we thought: \u201cWe could easily supply a hundred people with that in no time.\u201d We were so enthusiastic about how cute it looked.<\/p>\n\n\n\nLilli:<\/strong> The Ape is a classic pizza delivery vehicle. When you\u2019re out and about in it, it inevitably leads to an adventurous driving style, despite its top speed of just 35km\/h.<\/p>\n\n\n\nFr\u00e4ulein GLYCK delivers drinks and delicacies for events in Hamburg and surrounding areas, from their cute, retro-style Piaggio Ape.<\/figcaption><\/figure>\n\n\n\nYou started in October 2018. What did it feel like in the beginning?<\/h3>\n\n\n\n Lilli:<\/strong> It was really exciting. We were all on fire and worked hard on the project. And then we had our first big order. It was a wedding at a big venue in central Hamburg. We felt like the queens of the world!<\/p>\n\n\n\nHow do your customers find you and how do you get orders?<\/h3>\n\n\n\n Yvonne: <\/strong>Nearly 80 percent of our inquiries are via the form on our website, mainly because we rank very highly on Google. We are also at the top of the Google image search for \u201cmobile bar Hamburg.\u201d<\/p>\n\n\n\nLilli:<\/strong> We mainly owe that to Yvonne. She got her teeth into the topic of SEO and brought us way up. We\u2019re very grateful for that. Social media is important too, of course, so people can see us and we can network. But most people contact us directly and say, \u201cHey, we saw your website.\u201d<\/p>\n\n\n\nWhat\u2019s next for Fr\u00e4ulein GLYCK?<\/h3>\n\n\n\n Lilli: <\/strong>We\u2019ll continue to attend private events. Of course, people are still cautious and ask about our COVID-19 cancelation policy, but we understand that. However, we already have some inquiries for weddings, store openings, and work events, all of which have been postponed due to the pandemic.<\/p>\n\n\n\nChristina:<\/strong> We\u2019re also getting more inquiries from people outside of Hamburg, such as Kiel, L\u00fcbeck, and Gl\u00fccksburg in Northern Germany, and even from all over Germany. With the Ape\u2019s top speed of 35km\/h, we\u2019re limited to Hamburg and the surrounding areas but we\u2019re always looking to see what\u2019s possible.<\/p>\n\n\n\nIf you\u2019re from the Hamburg area and fancy a fresh glass of prosecco, check out the Fr\u00e4ulein GLYCK website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Meet Fr\u00e4ulein GLYCK\u2014that\u2019s Lilli, Yvonne, and Christina, three entrepreneurs from Northern Germany who travel around Hamburg with their mobile bar. They serve chilled prosecco directly from their Piaggio Ape at weddings, work parties, and events. And they\u2019ve been doing it successfully since 2018. (Click here for the German version of the article) But what\u2019s it […]<\/p>\n","protected":false},"author":2,"featured_media":4152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[44],"tags":[12],"class_list":["post-4976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-user-stories"],"yoast_head":"\n
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