Jimdo customers are a cosmopolitan bunch, and many of you want to create multilingual websites. But setting up a site that has all of your content in different languages and that’s easy for customers to use can sometimes feel like a tall order.
A few things to keep in mind for a successful multilingual or bilingual website:
You can use Google Translate, but it has its limits: If there’s a magical way to translate into different languages, the closest thing would probably be Google translate. When you install it on your site, the visitor can click the language he or she wants, and voila, the text is translated—but since it’s done by a computer the translation is usually pretty rough. Plus, you get zero benefit from search engines because your content doesn’t actually exist in multiple languages; it’s just temporarily changed by Google.
So if you want to build a “true” multilingual site with good translations, an easy user interface, and an SEO benefit of having content in different languages, read on because these websites are doing it really well:
When most people think of multilingual or bilingual websites, they usually think of using flag icons. The Norla Design website shows another way to do it. Here they’ve used their navigation and the Rome template’s dropdown menu to create a really clear multilingual online store.
You’ll see in this example that they use their top level navigation to split up their languages—EN, PL, and DE. Then, each language gets its own subpages, which appear as dropdowns. Users can see the entire menu for their language right away when they click on the correct language.
If you were to do something similar on your own website, your navigation menu might look something like this:
Keep in mind that all Jimdo websites can have up to 3 levels of navigation. With this technique, you’re relying mostly on your secondary and tertiary navigation levels, since your primary navigation level is used to split the languages. Therefore, you need to keep your navigation simple —you can’t depend on a ton of subpages that go down to a fourth or fifth level. In the end, that’s a good thing, because webpages with simpler navigation structures are much easier to follow.
Jimdo templates with dropdown menus include Rome, Barcelona, Prague, Helsinki, Cairo, and Miami. To see all templates with dropdowns, check out our Template Filter and choose Dropdown under “Menus”.
The Freedom & Spirit website is a great example of a multilingual website done well using the Hamburg template. Visually, your eye starts on the left with the orange logo and then naturally moves to the right side of the page, where you see the orange and grey tabs to switch languages.
To achieve this effect, they’ve set up their top navigation menu items to be FR, NL, and EN. Then, they used the Style Editor to make their navigation bar right-aligned and to change the menu colors. The gray and orange color choices do a good job of looking like tabs and making it clear to people which language they are on.
Once a user chooses a language, the corresponding menu for that language (subpages) appears on the lefthand side.
Here’s how our sample navigation menu above would look, using this same setup:
Templates that have a similar “split” level navigation —and that tend to work well for multilingual websites as a result— are Chicago, Bordeaux, Hamburg, Madrid, Lille, and Hong Kong.
Ok, if you’re still interested in using flag icons, here’s a site that’s doing it really well. Like our previous examples, the Station Skate website has used their primary navigation to split into languages—English and Spanish.
In the Zurich template, the secondary navigation shows up horizontally right below the primary navigation—here they’ve put even more emphasis on this menu by making the primary navigation (“Inicio” and “Home”) only a 13pt font, so your eye focuses on the secondary navigation as the “main” one.
Then, they’ve inserted a language flag as a tiny Photo Element that’s aligned to the right, and they’ve linked that Photo Element to the corresponding page in the other language. As a result, you can easily bounce back and forth between the two. (Here are some places to find free icons, including flags).
The Camping Cheverny website has taken their multilingual content even further by creating two completely different websites, one for French and one for English. They are linked together by small flag icons uploaded as Photo Elements.
The major benefit of having two different websites is that you can have a different domain name for each one (they've used .com and .eu domains). Secondly, you don’t have to deal with balancing a lot of language content in one navigation menu -- each language gets a website entirely to itself.
Using separate websites is common if you need the separate domains and if you have a lot of content. It also might be the best option if your different languages have cultural differences as well that might require different photos and a different user experience.
Another way to approach the multilingual puzzle is to turn your homepage into a landing page where the visitor can immediately click on their language. In this technique, you can actually hide your entire navigation from the homepage and just present people with two (or more) options for what language they want.
Here’s how I did it in this sample website:
Now, when someone clicks on the image for their language, they’ll go to a secondary page and see the entire English menu (or Spanish menu) when they get there. This gives the illusion of two distinct language websites.
Note: This technique only works with a few templates—namely ones that have horizontal primary and secondary menus (without dropdowns), and a sidebar on the bottom. These include Lille, New York, Riga, Rio de Janeiro, and Zurich.
Now that we've gone over these examples, let's explore some additional style tips to make the most of your multilingual website.
Content Editor at Jimdo
Maggie joined the team to craft the voice of Jimdo for all products and marketing channels. In her previous work, she edited for organizations covering the environment, cities, and sustainable business. When she's not adding serial commas, you can find her camping with her husband, cooking, and reading New Scientist.