From a childhood dream to a thriving medical practice: Sandra’s business growth story

Some callings begin early. As a little girl, Sandra Krops treated her dolls and teddy bears, and even then, she felt a deep desire to understand how the body works, what causes illness, and how healing happens. That passion eventually led her to train as a medical assistant. Over the years, she worked in several medical practices, taking on increasing responsibility and working independently. But at some point, she knew that she wanted more. While still working, Sandra completed her training as a licensed alternative practitioner (Heilpraktiker) and went on to open her own practice in Kiel.

“If I’m going to complete this training, it’s with one goal in mind: I want my own practice.”

Her areas of focus include gut health, detoxification, and the targeted use of essential oils. What truly sets her apart is her ability to combine conventional medical knowledge with naturopathic expertise. But above all, she prioritizes active listening and deeply involving her clients in every treatment decision.

More bookings, less administrative stress

Since becoming self-employed, Sandra has relied on her Jimdo website to support her business behind the scenes. For her, it’s much more than a digital business card. It’s a true operational assistant that provides clients with information, booking options, and guidance: 24/7.

About a year and a half ago, Sandra added the online booking tool to her Jimdo package. Since then, clients have been able to schedule appointments at any time, significantly increasing the likelihood that spontaneous interest turns into an actual booking. For Sandra, the time savings have been substantial:

“The booking tool definitely saves me time. Before, I spent about four to five hours a week managing appointments— now it’s maybe one.”

Her clients love it too. Especially younger, tech-savvy individuals appreciate being able to book appointments independently and conveniently.

Automatically syncing online business listings

Another feature Sandra values in her day-to-day operations is Jimdo Business Listings. This tool allows her to manage all of her practice information from one central place and update it across more than 15 major online directories with just one click. If her holiday hours change, for example, she updates them once in her Jimdo dashboard and all connected directories sync automatically. No more logging into dozens of platforms.

“The listing tool is amazing. When I update my office hours, they’re instantly updated on the major platforms. I don’t have to log into 20 different sites.”

How the Jimdo Companion supports her every day

For Sandra, the Jimdo Companion is far more than just another feature, it has become, in her words, “a very good acquaintance” and a regular part of her business routine.

The concrete suggestions help her better understand keywords, expand her content strategically, and feel more confident about her website’s ranking. She has added her office hours, expanded her service descriptions, and even created a downloadable flyer link in under five minutes—something she previously thought was impossible.

The results are tangible: more website visitors, more bookings, and more clients. She especially appreciates the Companion’s analytics and email notifications, which consistently motivate her to take action. She also regularly uses the Business Assistant’s chat feature for wording support, website questions, and now even broader topics such as pricing strategies or workshop planning.

“Since I’ve been implementing the Companion’s suggestions, I’ve seen more website visitors, more bookings, and more clients.”

Conclusion

Sandra combines medical expertise with entrepreneurial foresight. Her Jimdo website, booking tool, business listings, and Companion help her stay visible online, automate processes, and grow her business step by step—without ever losing sight of what matters most: her clients.

Sandra’s Tips for Starting Your Own Business

Share your idea and show up

“If you’re planning to become self-employed or open your own practice, don’t start from zero. Talk about your plans early on and put yourself out there.”

Adapt your services as you grow

“My services have evolved along with me. Sometimes I add something new because I realize that’s the missing piece. And sometimes growth means letting things go. The important thing is to stay authentic and stand by what you can offer .”

Give it a try

Start now with your own website: jimdo.com

Get inspiration for valuable companion prompts on: Jimdo’s Instagram profile