Why You Need an Imprint — and How to Create One
Chances are, you didn’t start your business because you love legal details. And let’s be honest: even just hearing the word imprint or legal notice can feel a bit intimidating.
But don’t worry – creating one is easier than it sounds. You just need to keep a few important things in mind. In this article, we’ll explain what those are — clearly and without any legalese.
Important: We’re not lawyers, and this isn’t legal advice. But we’ll show you what to look out for and how to safely create your imprint, for example, with the Jimdo Legal Text Generator.
What Is an Imprint?
An imprint is a dedicated page on your website that shows who’s behind the site — who’s responsible and how they can be reached. You might also hear it called a “Legal Notice.”
For personal websites, that means your name and contact details. For business websites, it’s your company information. You’ll also need to name a person responsible — usually the owner or CEO — so visitors know who’s in charge of the content.
At Jimdo, we use the term Imprint by default. That’s why you’ll see this label across your Jimdo website and in our in-product editor.
Why Is an Imprint Important?
In most countries, it’s legally required to have an imprint, so visitors can see who’s responsible for the site and how to get in touch.
A complete imprint:
- Protects you from legal warnings
- Builds trust with your audience
- Fulfills legal requirements
Do I Need an Imprint for My Website?
Yes – Almost all websites that are accessible to the public require an imprint.
This includes websites that promote a business, offer services, or publish content. The only websites that may not need an imprint are those that are private and not accessible to the public, for example, password-protected websites. As soon as you offer services or products, or publish content on your website, it must include an imprint.
What About Freelancers or Small Business Owners?
Same here: If you’re acting in a business capacity, you need an imprint — no matter how small your business is or how much revenue you make. Some countries may have exceptions, but it’s safest to include one.
What Needs to Be Included in the Imprint?
These are usually required:
- Full name or company name
- Address
- Contact info (email, phone number)
- Authorized representative (e.g., managing director)
Depending on your legal form or industry, you may also need:
- Trade register and registration number
- VAT ID
- Responsible court
- Professional regulations (e.g., for doctors, lawyers)
Don’t just copy someone else’s imprint. It’s better to use a generator like the Jimdo Legal Text Generator created in partnership with Trusted Shops.
Where Should the Imprint Be on My Website?
It has to be easy to find and accessible at all times. Ideally, link to it in the footer — clearly labeled as “Imprint” or “Impressum” and visible on every page. That’s the simplest and safest solution.
With Jimdo, this footer link is created automatically — all you have to do is add the content.
How Do I Add an Imprint to My Jimdo Website?
- For Dolphin users: Edit the Imprint page directly in the editor or use the built-in Legal Text Generator from Trusted Shops. It creates your Imprint and keeps it automatically updated.
- For Creator users: Add a new subpage for the Imprint or activate the Basic Legal Protection feature from Trusted Shops.
Does It Have to Be Called “Imprint”?
Yes. The link has to be clearly labeled as such. Legal Notice is also viable. “Contact” or similar terms are not enough.
What Happens If I Don’t Have an Imprint?
Not having a legal notice can lead to legal risks — like warnings, fines, or takedown notices. In Germany, for example, businesses risk legal warnings (“Abmahnungen”) and fines if an imprint is missing or incomplete.
Other EU countries also require legal notice pages, but the penalties may vary.
Can I Have Someone Else Create It for Me?
Yes — there are two ways:
- Via a lawyer – safe but often expensive
- With a generator – like the one from Jimdo & Trusted Shops – fast, affordable, and always up to date.
Why Do Imprint Requirements Vary by Country?
The rules are based on an EU directive, but every country implements it differently in its national laws. That’s why the requirements aren’t the same everywhere.
Can My Imprint Match My Brand Tone?
As long as all required details are clear and complete, you can keep your usual tone of voice. But remember: legal compliance comes first. A funny or overly creative imprint might lead to misunderstandings, so it’s better to keep it straightforward.
ℹ️ Important: This guide is for general information only and does not replace legal advice. The requirements for your imprint may vary depending on your country, business activity, and legal structure.
Example for Your Imprint (Template)
If you’re based in Germany:
Imprint in accordance with § 5 TMG
[Company Name / First Name Last Name]
[Street and house number]
[ZIP code and City]
[Country]
Contact:
Phone:
Email:
Trade Register: [Court and registration number, if available]
VAT ID: DE [xxx xxx xxx], if applicable
Managing Director: [Name]
Responsible according to § 55 para. 2 RStV: [Name]
Online dispute resolution: https://ec.europa.eu/consumers/odr/Do I Need an Imprint for Social Media?
Yes, you need one there too — unless your profile is purely private. Usually, a link to your website’s imprint is enough.
Here’s how to link it properly:
- Facebook: Use the “Imprint” section under “Info”
- Instagram: Use a tool like Linktree
- X (formerly Twitter): Add the link to your bio
Conclusion
An imprint isn’t a big deal, but it’s a must-have for any website. Not just because it’s the law, but because it builds trust. With the Jimdo Legal Text Generator, you can create yours quickly and keep it up to date.
It shows clearly who’s behind your website — and keeps you on the safe side legally.