How to Understand Instagram Insights and Use it for Your Business

How to understand Instagram Insights

If you already use Instagram, you’ll know how satisfying it is to watch your followers and engagement grow. In this post, we got you set up with an Instagram Business account and explained how to use Instagram for your business—even if you’re a B2B brand.

Now you’re up and running, you can start optimizing your Instagram business profile so it generates new leads for your business. Seeing your numbers change is a brilliant motivator—plus, increased engagement means more exposure for your brand! Great news, no matter what size your company is.

What is Instagram Insights?

Insights is Instagram’s native statistics-tracking feature. You can use it to learn more about your visitors, what kind of content they engage with most, and analyze how and why some of your posts perform better than others. The really cool bit? You can use this info to adjust your strategy to give your audience more of what they want and broaden your reach on Instagram.

Note: To see the statistics and insights, you need to activate an Instagram business account. It’s free.

Think analyzing your numbers sounds like a lot of work? It’s not! Instagram Insights are some of the easiest statistics to understand because all of the numbers include a short explanation of exactly what they mean. So even if you’ve never looked into your performance stats before, you’ll be able to improve your results right away.

You can read the more detailed definition for every metric that Instagram offers on their help page.


What metrics are available on Instagram Insights?

Instagram splits your statistics into three main categories:

  1. Account Insights
  2. Post Insights
  3. Stories Insights

Let’s take a closer look. Each metric lives in a different part of your Instagram business account, but they’re all easy to find.


1. Account Insights

a) The Activity tab shows you how people interact with your content. Like how many new visitors you’ve had and if they clicked on one of your links or contact info. This section also shows your total reach and post impressions over the last 7 days, and then compares it to the previous period. This data really comes in handy when you want to monitor overall activity. For example, to see how successful your latest competition or promotion was for promoting your page.

b) The Content tab shows you the overall performance of your posts, stories, and promotions and then compares them to each other. If you click on “See all” by each section, you can filter the type of the post (All, Photos, Videos, Carousel posts, and Shopping posts), the timeframe and the metrics, like comments, total engagement, followers, etc. This helps you to identify your best-performing posts and the criteria by which some of them managed to stand out. You can use this information to improve your future posts.  

c) The Audience tab gives you insights about your followers like their gender, age, and location. If you’re a local business targeting specific age group, these numbers will help you understand if you’re attracting the right followers. When you know what times and days your followers are the most active, you can plan your posts to get a bigger reach. 



2. Post insights

To see insights for a specific post, select “View Insights” under the post itself. This statistics area comes with a twist: it shows you a short, summarized version at first, and when you swipe it up, you can see more useful data.

Here, you’ll see how many likes, comments, forwards, and saves your post has earned. Forwards and saves are especially insightful because they show when people have saved your post for later or shared it with a friend. Alongside your post’s interaction numbers, you’ll also find the discoverability metrics. This will show you how many new accounts you’ve reached, and how you reached them. For example, if you notice that lots of new followers have found you via certain hashtags, you can use these hashtag combinations again to get more followers on Instagram.


3. Stories insights

Tap on your story and swipe up to see all the people who’ve watched it. Right next to the number of people, you’ll see the Insight tab. This is where you’ll find interaction stats, like how many people replied to your story or tapped your stickers. Under the navigation area, you can see how people interact with your stories. If lots of viewers are leaving right away, consider adjusting the type of content you’re using to make your stories more interesting to your followers. If, on the other hand, you find that your followers are tapping back to return to your stories, this means you’ve managed to hook them with captivating content—nicely done!

Fancy being featured on Jimdo’s Instagram? We’d like to see your Insta-accounts and give them a shout out in our newsletter and on our social channels. Follow us on Instagram and tag us in your posts and stories for your chance to get featured!

If you’re serious about growing your business with Instagram, then Insights will provide the concrete data you need to optimize your performance. And once you’re on your way to Insta-fame, this strategy will help you streamline your social media routine.

I hope these tips will inspire you to give your brand an extra boost with Instagram marketing. What other articles would you like to see in this blog? Let us know in the comments!


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