What started as curiosity became a calling: Becoming a mother and her experiences in early childhood education sparked Tanja’s desire to take a new path. That path led her to Shiatsu, and it changed her life. Tanja Friedrich completed her Shiatsu training with a diploma in 2010.
Today, Tanja is a Shiatsu and massage therapist as well as an online marketing expert based in Winsen (Luhe), Germany. For nearly 20 years, she has supported clients through various body therapies. And since 2023, she has also been building a second business in digital marketing.
Her most important tools for structure and digital visibility? Her Jimdo website and the Jimdo Companion.
A website as her strongest tool for attracting clients
Tanja launched her body therapy business with a clear goal: to support people holistically. From day one, she built her website with Jimdo and with conviction:
“Other platforms were too complicated. I wanted something I could manage myself.”
And it works. Today, most of her clients find her through her website – traditional offline marketing is hardly necessary anymore. Her professional online presence has also opened new doors: a medical team discovered her website and later invited her to join a shared practice.Tanja now works alongside them and other holistic health professionals at the HARA Competence Center in Winsen.
Efficient optimization with the Jimdo Companion
When talking about the Jimdo Companion, Tanja gets straight to the point:
“The first thing that comes to mind about the Companion is: time-saving.”
The Companion shows her at a glance where there is room for improvement on her site, and regularly suggests specific actions. One such recommendation was integrating PayPal that she implemented immediately. A small tweak with a big impact on user-friendliness. She was also able to further refine her SEO strategy with the Companion’s keyword suggestions:
“Not only are the keyword suggestions helpful, but the text templates are great too. I use them as a framework and then adapt them manually.”
Since Tanja comes from a marketing background, she knows that not every self-employed person has this kind of SEO knowledge. That’s why she sees great potential in the Companion, especially for beginners. The clearly visualized data also helps her track the development of her site which was a real motivator:
“The data is helpful because I can see at a glance what’s happening on my site that motivates me.”
More reach for seasonal offers with Jimdo Flows
In addition to the Companion, Tanja also uses other Jimdo tools like Jimdo Flows to make her offers visible quickly and easily online.
Whether it’s vouchers for treatments, workshops, events, or seasonal promotions like Christmas, she creates streamlined offer pages within minutes that she shares via WhatsApp, email, or social media.
This way, Tanja connects directly with interested people, receives orders, and enables registrations and that all without detours.
Conclusion: Jimdo takes care of everything for Tanja so she can focus on what she loves doing
Tanja Friedrich shows how self-employed professionals can present themselves digitally and professionally: with structure, clarity, and the right tools. The Jimdo Companion helps her continuously improve her site, save time, and stay focused.
“I’ve been a Jimdo user since 2018 because the support is great, the system works, and tools like the Companion truly add value.”
Tanja’s tips for self-employment
Start with a website
“If you want to become self-employed, you need to be visible — and a website is essential for that. I truly recommend that everyone at least start with a basic landing page. Visibility is the first step to building trust and growing.”
Use Groupon to gain new clients
“Especially in the early days of self-employment, Groupon can be a good way to reach new clients and gain experience — especially in the service industry.”