How Kerstin Niedermayer uses the Jimdo Companion as her personal Business Coach… 

…and is reinventing her business from scratch.

Anyone who has ever built or restructured a business knows the feeling: too many ideas, too many possibilities, and the nagging question of where to even begin.

That’s exactly where Kerstin Niedermayer finds herself. She’s a coach from Forstinning, Bavaria, currently in the process of reinventing her part-time business. You could almost say she’s in a classic startup phase with one crucial difference: She has access to a business coach around the clock. That coach is the Jimdo Companion.

From a broad coaching offer to a clear positioning

Kerstin has been coaching people through challenging life phases for years. But at some point, she realized her offering had become too broad, as she puts it herself. She wanted to get clearer and define a sharper profile. The problem: time and mental clarity were in short supply. The solution she found wasn’t an expensive startup coaching program or months of consulting. She found it in the Jimdo Companion – using it to think through her entire business from scratch.

What she did with it was remarkably simple: She opened the chat feature, described her situation, and worked through her repositioning together with the Companion. Copy, positioning, target audience, and everything took shape through conversation.

“The Companion helped me quickly realign my website toward stress and burnout coaching, and I immediately had content that clearly described my new positioning.”

But that was just the beginning.

The Companion as a Sparring Partner 

What makes Kerstin’s approach to the Jimdo Companion so unique is that she doesn’t primarily use it to optimize buttons or improve texts. For her, it’s so much more.

“The Jimdo Companion is basically my business coach.”

Then, after a brief pause, she clarifies: “An employee would be less. It’s not an employee — it’s truly more of a business partner who builds your business alongside you. ” This perspective changes everything. While many users know the Companion mainly through its preset improvement suggestions, Kerstin relies almost exclusively on the free chat feature. Her reasoning is straightforward:

“I find it a lot cooler to talk to it directly. I can explain my problem much more precisely — and that gets me to my goal so much faster. I can sit down at eleven o’clock at night and just get started. I work when I have the time, and it’s simply there.”

The Companion doesn’t just provide answers. It asks questions, introduces new perspectives, and sparks thought processes. For Kerstin, this means she can develop her business even before she’s fully ready to execute.

Discovering target audiences she never would have found on her own

Particularly impressive is how the Companion helps Kerstin rethink her target audience. During one chat conversation, the Companion proposed specific personas: working executives and female managers, people in professional transition phases, specialists and leaders in social service fields, and individuals showing early signs of burnout.

“It proactively suggests things and gives me ideas I never would have come up with on my own. You get into a conversation and suddenly an entire strategy develops from it.”

For Kerstin, this is more than a practical feature. It’s a genuine thinking tool that helps her find her footing during a complex phase of life.

“The Companion helps me completely reorient my business and first figure out where I even want to go. It helps me understand my target audience, develop my offerings, and structure my business.”

The result: hours-long conversations that produce real strategy. Target audiences get defined, course structures developed, and positioning sharpened – all through dialogue, anytime, with no appointment needed and no waiting.

Coaching for herself – free of charge and without a waiting list

What gives Kerstin’s story an extra dimension: as a coach herself, she also uses the Companion for her own personal development. She admits she sometimes opens it for deeply personal topics, and the responses genuinely surprise her.

“I was extremely amazed by how thoughtful and empathetic the suggestions were. The answers were so good that they truly helped me. It was almost uncanny g, how on-point its approach was.”

Coming from someone who is a coach herself and knows exactly what good coaching looks like, that’s no small compliment.

“It’s like booking a coaching session — only free of charge.”

She’s saving not just money, but also precious time. When you’re waiting for a coaching appointment, you often lose the moment. With the Companion, there’s no waitlist

Blog posts in ten minutes instead of an hour

Beyond strategic work, Kerstin discovered the Companion as a concrete productivity tool. Blog posts had been sitting on her to-do list for months. Every time she tried to start, she was missing either the ideas, the time, or simply the energy.

With the Companion, that changed overnight. She asked which blog topics would be most relevant for a stress and burnout coach, and suddenly had an entire list of promising ideas in front of her. Writing a blog post that used to take her a solid hour now takes just a few minutes. In a single evening, she produced several finished articles.

“Writing blog posts used to take me an hour — with the Companion, I now get it done in ten to fifteen minutes. I would have overthought it on my own. This way, it was just quick and straightforward.”

The quiet preparation phase as a real success strategy

Kerstin’s success right now isn’t measured in inquiries or bookings. Not yet. And that’s exactly what makes her story so compelling. Because it shines a light on a different, often invisible phase of self-employment: the phase of clarity, preparation, and realignment. She’s currently navigating an intense season of life and knows exactly when she’ll be ready to hit the ground running again. Until then, she’s using the Companion to lay the groundwork and when everything comes together, Kerstin is confident:

“Especially in the startup phase, the Companion can really help you get sorted. When I’m ready to go full speed, the Companion will be my game-changer.”

Conclusion

You don’t have to be a tech expert to use the Jimdo Companion effectively. You don’t even need a finished website or a fully developed business plan. Sometimes all it takes is typing a question into the chat and listening to what comes back.

Kerstin shows that the Companion is far more than a website tool. It’s a business coach for anyone looking to think through, develop, and reinvent their business. A sparring partner who’s available at eleven at night just as readily as early in the morning. One that doesn’t judge, but structures. Doesn’t overwhelm, but inspires.

“I see it as an incredibly powerful tool as it has shifted the way I think about my business in a whole new way.”

Maybe now is exactly the right moment to ask it your first question.

Kerstin’s tips for getting started with the Jimdo Companion

Use the chat feature actively

Describe your problem as specifically as possible in your prompt — the more precise you are, the more helpful the answers.

Think beyond your website

The Companion can help with target audiences, course structures, positioning, and strategy — not just copy and design.

Let the suggestions inspire you

Not everything needs to be implemented right away. Sometimes simply thinking through a question is enormously helpful on its own.

Try it yourself: Discover the Jimdo Companion