Getting found with Jimdo: How Joëlle Moris is building visibility for her side business in Switzerland

When Joëlle works with children, teenagers, parents, or teachers, meaningful moments happen again and again: a curious look, an open question, or a moment of attention and genuine connection. These interpersonal experiences are what make her work so meaningful and ultimately inspired her to become a social worker.

This understanding also shaped her path into sex education. For Joëlle, sex education is about much more than simply sharing information. It creates space for guidance and orientation, strengthens children and young people in their self-awareness, and makes an important contribution to protection, prevention, and respectful relationships. Joëlle works full-time as a school social worker. Alongside her primary job, she is building a side business in sex education – deliberately, step by step, with a strong professional foundation and a desire to pursue her passion independently and on her own terms.

She especially values the freedom that comes with this work:

“I feel like I really thrive because everything is so voluntary.”

To turn this passion into a professional offering, Joëlle needed more than just a website. She needed a digital foundation that would help her get discovered, build trust, collect inquiries, and organize her business more efficiently over the long term.

From an idea to a professional online presence

At first, Joëlle thought she would need to hire someone to build her website. But that felt expensive, time-consuming, and uncertain. What if the final result didn’t reflect who she was? So she tried several providers. She started roughly eight website projects on different platforms. In the end, she stayed with Jimdo.

“I chose Jimdo because I felt that it was genuinely user-friendly.”

What mattered most to Joëlle was being able to navigate everything herself. She didn’t have professional IT knowledge, but she had a clear vision of how her website should feel: calm, professional, trustworthy, and personal. She found a template with colors and fonts that matched her style, gradually developed her content, gathered feedback, and officially launched her website in January 2026.

Today, her website communicates who she is, what she offers, what qualifications she brings to her work, and why schools, parents, and professionals can trust her.

Getting found: When your website becomes the first referral

In Joëlle’s field, personal recommendations play a major role. Many inquiries come through professional networks, schools, or colleagues who already know her work. But her website perfectly complements those recommendations. It serves as a professional place where interested people can learn more. When someone hears her name, they can visit her website to explore her services, background, and an easy way to get in touch. This became especially clear when a school discovered her through her website – without a personal recommendation in between.

“My website was the first point of contact — not another person.”

For Joëlle, this was a significant moment. It showed her that visibility can work digitally, too. Jimdo supports her with a search-engine-friendly website structure, clear content, and optimization suggestions. As a result, her website doesn’t just exist online—it actively helps people find her.

The Jimdo Companion as digital support

While building her website, Joëlle also used the Jimdo Companion. At first, she didn’t even realize she was already using AI-powered support. She simply experienced it as part of the process. That alone demonstrates how accessible and intuitive the support feels.

“The Jimdo Companion is great because it points out everything you’re still missing or could improve.”

The Companion helped her identify gaps, discover optimization opportunities, and make her website more complete. She even improved her contact form using its suggestions.

“I felt well supported by this assistant.”

For self-employed professionals, this is exactly what matters: you don’t have to know everything yourself. Jimdo guides you step by step: from building a website and improving SEO to streamlining future business processes.

Getting inquiries: Turning visibility into real connections

Joëlle uses a contact form on her website that allows schools, parents, and professionals to submit inquiries. Since launching the site, she has already received several requests through it. The form helps her collect important information in a structured way and prepare for conversations more effectively. For her side business, it strikes the perfect balance: flexible enough for individual inquiries, yet professional enough to avoid managing everything through scattered emails and chance encounters.

This is where Jimdo’s evolving role becomes clear. The website is the starting point, but it can grow alongside the business. First, you become visible. Then you collect inquiries. Later, you simplify bookings and handle payments professionally.

For Joëlle, Jimdo’s new booking tool could be the next logical step. In the future, workshops could be scheduled and booked directly online, creating a clear process from initial interest to confirmed participation.

Starting securely in a sensitive field

Joëlle works in a profession where trust, professionalism, and security are especially important. Her website needs to do more than look good. It must appear credible and cover important legal requirements. When creating her legal notice and privacy policy, she also relied on support from the Jimdo Companion because she initially felt uncertain about these topics.

“I used the AI tool because I was thinking: What exactly is needed for a legal notice? What do I need to include for data protection?”

Once again, she felt guided through the process and reassured that she was on the right track. For people building a business alongside a full-time job, that’s a major advantage: less uncertainty, less research, and more focus on what they actually want to offer.

Getting paid: The next step toward professional organization

Joëlle is still in the growth phase of her side business. Her goal is to gradually increase the share of self-employed work to around 15–20 percent of her overall workload. To get there, she needs systems that can grow with her. Bookkeeping and receipts are areas she quickly realized many new business owners underestimate. That’s why invoicing and payment tools represent a valuable next step. In the future, workshops and consulting services could not only be booked more easily but also billed professionally. Invoices, payment links, and bookings can all be connected directly to a Jimdo website. Step by step, this creates a platform that doesn’t just increase visibility, it also reduces administrative work.

Conclusion: A website is only the beginning

Joëlle’s story shows how modern self-employment can grow, not overnight, but step by step. With a clear purpose, professional expertise, and digital tools that simplify daily work, she is steadily building her business. Jimdo helps her get found, generate inquiries, and continue developing her side business. Not just as a website builder, but as a business platform for self-employed professionals. Because visibility should lead to real opportunities. And passion should be able to grow into a professional business.

Joëlle’s Tips for Your Self-Employment Journey

Define your version of self-employment

“You should think carefully about whether you want to become fully self-employed, build a side business, or pursue a more flexible and voluntary form of self-employment.”

Learn from people who are already doing it

“Through Instagram, you can connect with people, exchange ideas, and maybe even organize a meeting or a job-shadowing opportunity.”

Use tools that give you confidence

“I like using Canva because it offers so many options, great illustrations, and you can feel confident that you’re on the safe side when it comes to copyright.”

Make your website the hub of your business – with Jimdo.