"Everyone Can Do PR!": 5 Steps to Your Own Social Media Strategy
Convince the outside world—that’s the art of public relations. You don’t need an advertising agency or PR strategist to get started on an effective publicity strategy for your brand. So welcome to our new mini-series on the Jimdo blog: “Everyone can do PR!”
CTR & Bounce Rate: Improve Click Behavior in Google
If you followed the steps in my last post, search engines have indexed your site and people are now visiting you via Google. That’s great! The next question is, how do you make the most of this?
While you may want more visitors, you want the right visitors—people who are looking for exactly what you have to offer, and who will be happy to find your site.
That’s why in this post I’ll go over how to improve the way your web pages show up in search results, how to encourage more people to click on your pages, and how to make sure they are happy once they reach your site.
Quick and Easy Keyword Research Ideas
When it comes to search engine optimization, perception is not reality. For example, many website owners think they have a better chance of understanding the complexities of quantum physics than SEO. In reality, there are several easy-to-comprehend tools and reference points that make learning SEO both quick and painless. If you can spare a few minutes, I’ll show you how to become fearless about keyword research—one of SEO’s most crucial processes.
How to Do Keyword Research Using Keyword Planner
Keyword research is one of the most important components of search engine optimization (SEO) as well as any other online marketing initiative. Whether you’re a small business owner, a Fortune 500 company, or a new blogger, the time you spend developing a keyword strategy is critical to your success on the web. By narrowing down keywords that accurately describe your business or product, you'll help potential visitors find you online.
Email Newsletters: Your Website's Best Marketing Tool
When it comes to online marketing, you’d be forgiven for thinking that it’s all about social media these days. While platforms like Instagram or Facebook are great for branding and creating an online identity, they are not necessarily the best way to get people to actually buy your product.
My colleagues and I have seen (and tested) it all when it comes to email marketing tools, and we think it’s one of the best ways for small businesses to cultivate ongoing and productive relationships with their customers.
Read on for more about what makes a good newsletter, the tools that can help you create one, and how to integrate it with your Jimdo website.
Build a Resume Website That Employers Will Love
Whether you're just graduating from school or you’re a veteran in your field, you’ve probably spent time staring at your resume or CV, wondering how you can make it stand out. The bullet points, the black and white text, the awkwardness of writing about yourself in the third person—it’s hard to write a resume that really reflects what you’ve done and what you can do.
There’s a better way to describe your work experience and grab the attention of hiring managers, and that’s building your own resume website. It will add some much-needed life to your resume, and it’s easier to build than you might think.
How to Drive Traffic to Your Website When You’re First Starting Out
In the five years that I’ve worked on Jimdo’s Support Team, one of the most frequently asked questions that I see come across our helpdesk is “how can I get more visitors to my site?” It’s a question everyone struggles with when they first start out, and that’s why I’ve written this guide to help get some visitors to your site in a relatively short amount of time.
How Your Website Can Help You Land Your Dream Job
What did you want to be when you grew up? An actor, astronaut, or scientist? According to a global LinkedIn survey, nearly a third of workers say they’re in their childhood related dream job or field. Encouraging news, but what if you’re still looking for your dream job or aren’t sure how to make that dream a reality?
17 Free Ways to Increase Your Blog’s Traffic
So you’ve started your own blog. You’ve agonized over a clever name; spent months carefully selecting the right layout, fonts and color scheme; and painstakingly crafted post after post jam-packed with perfect prose.
So why isn’t anybody reading?