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Email Newsletters: Your Website's Best Marketing Tool

When it comes to online marketing, you’d be forgiven for thinking that it’s all about social media these days. While platforms like Instagram or Facebook are great for branding and creating an online identity, they are not necessarily the best way to get people to actually buy your product.

 

My colleagues and I have seen (and tested) it all when it comes to email marketing tools, and we think it’s one of the best ways for small businesses to cultivate ongoing and productive relationships with their customers.

 

Read on for more about what makes a good newsletter, the tools that can help you create one, and how to integrate it with your Jimdo website.

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Build a Resume Website That Employers Will Love

Whether you're just graduating from school or you’re a veteran in your field, you’ve probably spent time staring at your resume or CV, wondering how you can make it stand out. The bullet points, the black and white text, the awkwardness of writing about yourself in the third person—it’s hard to write a resume that really reflects what you’ve done and what you can do. 

 

There’s a better way to describe your work experience and grab the attention of hiring managers, and that’s building your own resume website. It will add some much-needed life to your resume, and it’s easier to build than you might think.

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How to Drive Traffic to Your Website When You’re First Starting Out

In the five years that I’ve worked on Jimdo’s Support Team, one of the most frequently asked questions that I see come across our helpdesk is “how can I get more visitors to my site?” It’s a question everyone struggles with when they first start out, and that’s why I’ve written this guide to help get some visitors to your site in a relatively short amount of time.

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How Your Website Can Help You Land Your Dream Job

What did you want to be when you grew up? An actor, astronaut, or scientist? According to a global LinkedIn survey, nearly a third of workers say they’re in their childhood related dream job or field. Encouraging news, but what if you’re still looking for your dream job or aren’t sure how to make that dream a reality?

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17 Free Ways to Increase Your Blog’s Traffic

So you’ve started your own blog. You’ve agonized over a clever name; spent months carefully selecting the right layout, fonts and color scheme; and painstakingly crafted post after post jam-packed with perfect prose.

 

So why isn’t anybody reading?

17 tricks to boost blog visitors - Jimdo
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8 Steps to Writing a Great About Page

The “About” page is often the most visited section of a website. It acts as the public face of any organization, company or individual, highlighting who you are, what you do and most importantly, why visitors should give you their business.

Tips for Website About Pages
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How to Get Google to Notice Your Website

You’ve built a beautiful website, but it’s not showing up on Google yet. This might leave you feeling like a wallflower at a dance, wondering how to get the big search engines to notice you.

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Jimdo Tip: Adding a New gTLD Domain to Your Website

Sometimes it’s tough to find the right domain name—one that makes sense, is memorable, and still available. When searching for the perfect domain, a lot of people don’t realize that there are more options beyond .com addresses. In fact, Jimdo has more than 300 new generic top level domains (gTLDs) for you to choose from.

 

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What’s a gTLD, and is it right for your website? Read on to learn more.

 

What’s a gTLD?


TLDs stands for Top-Level Domains: .com, .net, .org, .biz—these are all of the TLDs that you’ve come to know and love. Over the years, as more and more businesses get online, the well of .com and .net domains has been slowly drying up, leaving newcomers with few options for choosing the domain they love.

 

To make room for incoming websites, Generic Top-Level Domains (gTLDs) have now been introduced to the public. Gone are the days when you could only choose between a .com or a .biz; you can now choose a .pizza domain for your pizza parlor, a .boutique domain for your local shop, or even a .photos domain to showcase your photography. A full list of available gTLDs is at the bottom of this post.

 

Why choose a gTLD?


The new gTLDs bring some nice potential benefits. For one, domains can now be shorter. Instead of using the domain willmolinaattorney.com, you can save a few characters by registering willmolina.lawyer. Where you previously couldn’t get yourname.com, you now have better odds of finding domains such as janesmith.plumbing or johnsmith.vet. Brand awareness can make or break your company, which is why domains such as .vet, .dentist, and .actor could give your business a boost.

 

However gTLDs are still the new kids on the block, so they have some hurdles to overcome. Right now, consumers still tend to trust websites with traditional domains rather than new, unusual ones. This may evolve over time as people become more accustomed to websites with .dance and .ninja in the names. But for now, it’s probably worth checking to see if a good .com address is available first before diversifying into gTLDs.

 

gTLDs and SEO


Do you get an SEO boost from using a specific keyword-friendly gTLD? Not yet. Right now Matt Cutts, the SEO guru of Google, maintains that no preference is given to any particular TLDs—new and old ones compete on equal footing, and content is still the key to ranking well, no matter what your domain is. This may change in the future, but Cutts says he doubts that it will.

 

Adding a gTLD to your Jimdo website


Jimdo offers domains in three tiers. Each tier has a different price, ranging from $20-$120/year. A full list with prices is available here.

 

When you’re ready to register one of these new domains, log in to your Jimdo site and head over to Upgrade > Add-ons. Here, you’ll be able to search the availability of the domain of your choice and then add it to your account. If you’re just signing up for a website now, simply enter the domain you want into the domain field when you're prompted.

 

Tips for choosing a domain


Even if you already own the .com version of your preferred domain, you can also register one of these new gTLDs—just be sure to follow our best practices for choosing a domain.

 

  • First of all, be sure that your domain is easy to spell, and that it doesn’t replace words with numbers.
  • Secondly, avoid using hyphens, as that only complicates things further.
  • Don’t make your domain too long. williamsbedandbreakfastandpetpalace.vacations may describe your business perfectly, but it’s really hard to read and type into a web browser (or fit on a business card).

Here’s what I recommend instead:

  • Stick to gTLDs that are most relevant and specific to the kind of website you have, like .shoes or .flowers, rather than the more vague .business or .solutions. The more obvious the connection, the easier it will be for people to remember it.avascript:(function(){ if(jimdoData&&jimdoData.pageId){location.href='http://a.jimdo.com/app/auth/signin/jumpcms/?page='+jimdoData.pageId;}})()
  • Even better is if you can choose a gTLD that’s already part of your business name, like williamsgourmet.pizza or fillmorestreet.coffee.
  • Try a location-specific one, like .nyc or .hamburg. This can indicate to local users that your business might be perfect for them.

Don’t forget that you don’t have to choose just one domain. You can connect multiple domains to your website (you’ll choose one as your “primary”) so you can experiment and see what works best.

 

So if you think a gTLD will be right for you, head on over to your website and you can add one directly. Because gTLDs are still so new, it’s not clear which ones will catch on, and it may take a while for people to become familiar with them. But, chosen wisely, they can be a fun, unique addition to your website.

 

Here is our entire list of domains:


Basic Domains

Basic domains are included with JimdoPro and JimdoBusiness. You can also purchase additional domains from this list for $20/year.

 

com, net, org, biz, info, de, at, ch, fr, eu, nl, com.mx, es, co.uk, it, ru, рф, pl, com.br, be, com.pl

 

Premium Domains, Category 1

 

$60/year

 

ac.nz, academy, ae.org, agency, airforce, ar.com, asia, associates, auction, audio, bargains, bayern, beer, bid, bike, boutique, builders, business, bz, cab, camera, camp, cards, care, cash, cat, catering, cc, center, cheap, christmas, church, city, cleaning, click, clothing, club, co, co.bz, co.in, co.lc, co.nz, coffee, cologne, com.bz, com.co, com.hk, com.ht, com.lc, com.pt, com.so, com.tw, community, company, computer, construction, consulting, contractors, cooking, cool, country, dance, de.com, deals, democrat, diet, digital, direct, directory, discount, domains, education, email, engineer, enterprises, equipment, estate, eu.com, events, exchange, exposed, fail, farm, fi, fin.ec, firm.in, fish, fishing, fitness, florist, forsale, foundation, futbol, gallery, gb.com, geek.nz, gen.in, gen.nz, gift, gifts, gives, glass, gr.com, graphics, gratis, gripe, guide, guitars, guru, haus, help, hiphop, hk, horse, hosting, house, immo, immobilien, in, ind.in, industries, info.ec, institute, international, jetzt, juegos, kaufen, kitchen, koeln, kr.com, land, lc, life, limited, link, lt, lu, management, market, marketing, med.ec, media, mobi, moda, moscow, net.co, net.hk, net.in, net.lc, net.nz, net.so, network, ninja, nom.co, nu, nyc, nz, org.hk, org.in, org.lc, org.nz, org.pt, org.so, org.tw, parts, photo, photography, photos, pics, pictures, place, plumbing, pm, productions, properties, property, pt, pub, pw, qc.com, re, rehab, reisen, rentals, repair, report, reviews, rocks, rodeo, ruhr, saarland, sarl, school.nz, schule, services, sexy, shoes, si, singles, so, social, software, solar, solutions, supplies, supply, support, surf, systems, tattoo, technology, tel, tf, tips, today, tools, town, toys, training, tv, tw, us.com, vacations, vet, vision, vodka, watch, webcam, website, wf, wien, wiki, works, ws, wtf, xyz, yt, zone

 

Premium Domains, Category 2

 

$120/year

 

ac, actor, ae, aero, archi, arts.ro, attorney, bar, berlin, bio, blackfriday, br.com, capital, careers, claims, clinic, cn.com, co.ag, co.gy, codes, com.af, com.ag, com.ec, com.gy, com.ro, com.sb, com.vc, condos, cruises, dating, degree, delivery, dental, dentist, diamonds, ec, engineering, expert, finance, financial, firm.ro, flights, fund, furniture, gb.net, global, gs, gy, hamburg, healthcare, holdings, holiday, hu.com, im, info.ro, insure, io, jp, jpn.com, la, lawyer, lease, limo, london, ltda, maison, menu, mn, mortgage, mu, net.af, net.ag, net.ec, net.gy, net.mu, net.sb, net.vc, no.com, nom.ag, nom.ro, nt.ro, or.mu, org.af, org.ag, org.mu, org.ro, org.sb, org.vc, paris, partners, pizza, press, pro.ec, rec.ro, recipes, rest, restaurant, restaurant, ro, ru.com, sa.com, se.com, se.net, sh, store.ro, surgery, tax, tienda, tm.ro, uk.com, uk.net, university, uy.com, vc, vegas, ventures, viajes, villas, voyage, www.ro, za.com

 


William Molina

William Molina

Customer Support Geek

 

Helping people with their technology needs comes easy to William. He came to Jimdo from EPA.net where he helped local businesses and organizations get online. When he's not answering tech support questions at Jimdo or at home, you might find him playing video games from the comfort of his couch.


How to Set Up All Your Social Media Profiles in One Day

Whether your business is brand new or you’ve been around the block for decades, social media is a must-have for your online marketing strategy. We get a lot of questions from our readers about how to properly set up their social media business profiles. You asked and we’re here to answer!

 

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Before you get started, I recommend creating a new email account to register all your social channels. You’ll get a lot of emails from these sites and it’s easier to manage and filter from a separate email account. It can be as simple as social@yourbusiness.com. It’s also a good idea to have a separate email in case you ever hire someone to take over your social media accounts. (Email accounts are included with JimdoPro and JimdoBusiness, and you can always add extra accounts right from your Site Admin).

 

If multiple people are contributing to your social channels it’s also a good idea to create a style guide. It’s important to create a consistent voice to have a strong presence on social media.

 

Which social media channels should you use?


The key thing to remember for social media is to do what makes the most sense for your business. Social media is not one size fits all. A major brand like Coca-Cola can afford to hire a team dedicated to social media, invest in advertising, and run elaborate campaigns to increase followers and promote sales. A small local bakery might have a barista double as a social media manager who occasionally shares posts and replies to customer questions online—and this can also work well.

 

You’ll also find that not every social media platform is right for you, and some of that might just be based on your personal preference. You don't need to spread yourself too thin by putting your business on every channel. Start off on a couple and master those before moving onto more.

 

Facebook and Twitter tend to be the most popular. But if your business is highly visual, for example involving interior design, weddings, or photography, it might be better to start off on a platform like Pinterest. If your business is more corporate focused, LinkedIn might be a better place to start. If you’re still not sure, here’s a helpful rundown on the benefits of each social platform.

 

Now, without further ado let’s talk about how to create a business page for each major social media site.

 

1. How to set up your business’s Facebook page


If you don’t already have a personal account with Facebook, create one. You’ll need a personal account to create a business page. Don’t worry! Your name will not be associated with your business’s page unless you want it to be.

 

To begin, watch this helpful video on getting started. Then scroll down this page and click on Create a Page. You can also choose the triangle icon on the top right corner of your personal Facebook account and then select Create a Page.

 

Next, select what type of page you want to create. Are you a local business, artist, philanthropy? Choose the category most closely tied to your business.

 

This is a list of the category options for your Facebook Business Page Select a category that best describes your type of business.

After you pick a category, you’ll be asked to fill out some more basic information for your page.

 

  • Customize the link to your Facebook Page: Try to make this the same name as your business and website URL.
  • Choose a target audience: Choosing a target audience on Facebook means that your content will show up in the newsfeed of the right audience. If you haven’t decided on your target audience yet, you can skip this step. Otherwise, this is a good time to include your audience to start targeting the right people from day one.
  • Design your page: This is the fun part! Your social channels should be a reflection of your website. Use the same colors and images you would use for your site and use your logo as your profile image. For Facebook and other social media channels, refer to this helpful list of image sizes for social media.

If you need help creating a logo and cover image for you site, you can create your own beautiful images with Canva or get help from a professional designer with 99designs.

 

What type of content should you post to Facebook?


The main thing to keep in mind for social media is to post with purpose. It always come back to your audience. What type of content do your followers want? Put yourself in your followers’ shoes and think about what kind of information, images, and content they’d like to see.

 

Develop a strategy to share content that is valuable and isn’t overly promotional. Here are a few ideas to get you started (Note that most of these suggestions will work for other social media platforms and not just Facebook):

 

  • Coupons, sales, and special deals: Did you know that over 74% of Americans rely on Facebook to influence their purchasing decisions? If you have an online shop, use Facebook to showcase your products and offer any coupons or special deals. This will also encourage people to pay attention to your posts because they know they’ll get something good out of it.

Jimdo user Bobsmade offers discounts to customers on its Facebook page.

  • Behind-the-scenes look: Post pictures of your business and staff. For example, if you’re a bakery, show the process of pastries being made. This will help people get to know you and feel more connected.
  • Questions/Fill-in-the-blanks: Ask your followers questions or format it as a fill-in-the-blank.
  • News and updates: Anytime there’s a change in your business that customers would like to know about, share it on Facebook and the other social channels. This can include any reasons to celebrate (you baked your 1000th pie!) or changes to opening hours.
  • Blog posts: If you have a blog, share short excerpts of the most interesting quotes from your post.
  • Customer feedback: Social media is the perfect opportunity to talk directly to your customers and get feedback. For example, Jimdo customer Bobsmade invited customers to offer feedback on one of their designs.

 

This is an example of how your business can ask questions to customers on Facebook Use Facebook as a platform to get feedback from your customers.

 

Regardless of what you share, social media scheduling platform Buffer suggests that the perfect post has a link, image, is 40 or less characters long, and is posted at non-peak hours.

 

Learn more about what it takes to make an awesome Facebook page and to grow your followers.

 

How often should you post to Facebook?


You should post one to two times a day to Facebook. It’s best to post a couple times at different points throughout the day to get the greatest reach. Remember that people have a lot of content in their Facebook Newsfeed so it’s good to post twice a day to make sure your posts are seen.

 

2. How to set up your Google+ business page


To set up your Google+ Business Page, first you need to claim your business on Google, which is an important step to take anyway. Then, simply go here to choose what type of page you are looking to create. If your business doesn’t have a physical location, choose Brand. If your business does have a physical location choose Storefront or Service Area.

 

While Google+ isn’t on everyone’s list of first things to check in the morning, it's still important to your social media strategy. It’s easy to maintain because you can mimic your strategy for Facebook and in the meantime improve your business’s SEO.

 

That’s it! Now you get to design your page and make it your own.

 

What type of content should you post to Google+?


Sharing posts to Google+ is great for SEO. Because your posts will show in search results, you should start every post off with a headline. Videos also perform extremely well on Google+, getting about 28.6% more engagement.

 

It’s also a good idea to share images and links accompanied by text full of (naturally occurring) keywords. You should also add hashtags and target your posts toward different groups on Google+.

 

How often should you post?


Post often on Google+ in order to get the highest level of engagement—you can post up to five times a day without losing followers or over-doing it. If you don’t have the bandwidth to post that frequently, don’t worry. Just get into the habit of cross-posting what you put on Facebook onto Google+ as well (with a bit more content/description added if you have the time).

 

3. How to set up your Twitter business page


Twitter has one of the fastest sign-up processes. Simply go to the signup page and create your account. If the name of your business is already taken, try adding the abbreviation to your city or an abbreviation of your company’s name. For example if you’re a coffee shop in San Francisco your Twitter handle can be @FillmoreCoffeeSF.

 

Like with Facebook, take a moment to come up with a good cover image. You can use a tool like Canva or a professional graphic designer to help.

 

What type of content should you post to Twitter?


Twitter has the most educated audience of all the social platforms. Your posts on Twitter should be professional and concise—you are limited to 140 characters after all! Try to stick to sharing headlines or specific facts and information. People are quickly browsing through their feed and need to be able to digest the information easily.

 

If you have room to share an image or video, do it! Videos and images are a great way to catch the eye of your followers browsing through their feed.

 

Take a look at Jimdo customer Jane Douglas-Jones’ feed; she does a great job of mixing her own content and content of other users on Twitter.

 

This is an example how to successfully add images to your tweets Attract more eyes to your tweets with big and bold images.

Learn more about best practices on Twitter and how to get followers and keep them.

 

How often should you post?


On average, it’s best to post three to five tweets a day. To a small business owner that may seem like a lot, but you can always repost the same content and phrase it in a different way. Remember that people scroll through a lot of content on Twitter. So if you post a tweet at 7:00AM your followers likely won’t see it buried with the rest of the day’s content unless you repost a few times throughout the day.

 

4. How to set up your Pinterest business page


To create a business page on Pinterest, simply signup and start pinning! Follow this guide on how to get your business started with Pinterest. And once you’ve tackled the basics, take a look at these eight things you probably didn’t know about Pinterest that could help with your marketing strategy.

 

What type of content should you post to Pinterest?


Pinterest is the most visual of all the social media platforms. If you have an online shop, Pinterest is a great place to promote your products. Share individual product photos and link them directly to your individual product pages. If your business is more corporate, you can post images from your blog and infographics. You can also show inspiring quotes, funny images, or even video.

 

No matter what type of content you share, be sure to edit the link of the image to drive traffic back to your site.

 

This is an example of how to add a link to your Pinterest posts Always link posts on Pinterest back to your website.

How often should you post?


Try to post a lot of posts at once, like five posts in one day. It will help your content show up in more feeds and increase engagement.

 

What to include on your social media profile pages


Even though each platform is slightly different, you should always include the basics on all of your channels:

 

  • A link to your website: One of the most important aspects of all your social channels is to drive traffic back to your website. Make sure a link to your site is easily accessible and visible to any visitor.

This is an example of how to clearly include your website's link on your business Facebook page See how Jimdo customer Jane-Douglas Jones makes the link to her website easily accessible from her Facebook page.

  • About Us section: Every social channel has a section to fill out a brief description of your company. The length requirements vary, but try to keep your description consistent across all channels.
  • Contact information: If you’re a restaurant, shop owner, or other business, it’s important to include contact information to make it easy for people to reach out to you.

Tools to automate your social media posts


If you don’t have someone dedicated to managing your social channels then all this posting, analyzing, and monitoring might seem like a tall order. But there are tools available so that you can schedule your posts on different channels all at the same time. In other words, you can get your social media posting done in a few minutes at the beginning of each day or week and it will be somewhat automated.

 

  • Buffer makes it really easy to prepare, schedule, and post content. You can also easily repost tweets and Facebook posts that have performed well in the past and quickly edit the teaser text.
  • HootSuite is another great way to track conversations about your business online, schedule posts, and follow others.

Just remember that even when you automate social media, you will need to check in on it a few times throughout the day to answer any customer questions. Today, people expect an answer within 60 minutes of their post.

 

Other social media tips


  • Track your follower count: Perception goes a long way on social media, so it's better to keep your number of followers higher than the number of people you follow. It makes your page look more credible and like you don’t just follow people to get followers back.
  • Customer support: When it comes to customer support, it’s best to be as friendly as possible. Act online as you would in real life. Be incredibly friendly, empathetic, and solution-oriented. Everything on social media is public, so you don’t ever want to look like the bad guy in front of thousands of people.
  • Keep your design fresh: After you’ve had your pages up and running for awhile, remember to keep your cover photo and profile image up-to-date. It’s also fun to switch these up for holidays or special occasions.
  • Don’t be overly promotional: Nobody likes someone who just talks about themselves all the time. 70% of your content should add value for your followers (such as sharing blog posts, coupons, etc.), 20% should be sharing other people’s content (posts from other businesses or highlighting customers), and only 10% should be directly promoting your business (such as "come by our store we have a new shipment of handbags!").
  • Analytics: Be sure to track your follower growth, what type of content performs the best, and how much traffic social media is driving to your website, and leading to sales. You can also measure success based on how often you interact with customers—ideally you'll start to see more engagement over time.

This is how to add social media icons to your Jimdo website.
There you have it! Your all-inclusive guide to getting your business on social media. Feel free to post any questions in the comments section below and good luck!

 




Melissa

Melissa Myers

Content Marketing and PR at Jimdo

 

Melissa joined Jimdo in August 2014 to support social media, public relations, and the blog. She has experience in marketing ranging from event management to content marketing. When Melissa isn’t drafting a blog post, you can find her watching stand-up comedy, attending a concert, or rooting for the Oregon Ducks.


Expert Tips for the Best Musician and Band Websites

In today’s digital landscape, where social media rules the world, a lot of musicians and artists forget the necessity and the absolute power held in their websites.

 

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While it may feel as if Facebook, Twitter and Instagram are enough to cut the mustard and garner growth, a website gives you a slew of benefits that your social media accounts simply can’t.

 

A website gives you a sense of professionalism to media, bloggers, fans and even interested labels. A website also gives you free rein to present yourself in a long-form fashion, where social media obviously only gives you insight in a quick, short-form setting. While social media is the go-to spot to show off your personality and the various components to your brand, your website should still serve as the hub of your persona, and act as the one-stop-shop for information on your work.

 

Here are some essential do’s and don’t of musicians' websites.

 

Don’t: Overcomplicate your navigation


Throughout my time working in the music industry, I’ve spent a considerable amount of time working alongside advertising agencies. And what a lot of people don’t know about design is that user flow is a huge component of what ad agencies and web design companies deliver to their clients.

 

Essentially, these companies spend hours assessing where users are more likely to click, and what a perfect navigation would look like. While you obviously can brainstorm this on your own without having to shell out tons of cash to marketing agencies, just know and be aware that a simple and easy-to-use navigation is key to keeping visitors interested.

 

Recent studies have shown that 55% of users spend less than 15 seconds on a website before clicking away. That being said, your site needs to be easy to navigate!

 

Do: Keep it simple


Whether you’re an artist or not, a website is just one arm of your entire digital presence. And while you can be more in-depth on your website then you can on Facebook or Twitter, your website should still be easy to navigate and just have your essential information. Less is more when it comes to your navigation bar.

 

A simple navigation for an artist would look something like this: Home, About, Media, EPK, Contact. Keep it to the bare essentials, no need for fluff.

 

This is an example of a good navigation bar on a band website Omar Alhindi's website has a clean navigation bar that is easy for visitors to use.

 

Don’t: Host your EPK elsewhere


An EPK (electronic press kit) is the online package you send to booking agents, press and other influencers in order to get booked, placed, and shared in the industry. I often see beautifully designed websites that are linked out to horribly designed third party hosted EPK websites.

 

This poses a few problems but two main ones:

 

  1. Now your visitor has left your page! Who wants that? You want visitors to stay on your page and learn more about your music, buy your merch, or book tickets to your shows.
  2. The branded look on your website and EPK are now inconsistent. And an inconsistent brand can hurt your brand recognition and sales.

 

Do: Host your EPK on your website


While many great EPK services do exist (and I use a few), it won’t hurt to designate a new page on your website for your EPK. As long as it has photos, video, and a bio, you can easily host an effective one-page EPK on your website without the hassle of dealing with a third-party service or site.

 

An EPK on an artist website Here's an example of an EPK on musician Sean Carter's website.

 

Don’t: Use cheesy designs


This one’s tough, because that graphic that you made might be the most awe-inspiring, beautiful piece of art to you—but in reality, it may come off as unprofessional to others. If you are second-guessing a graphic that you created or had your friend design for free, it may be best to scrap it all together.

 

What makes a graphic bad? A good rule of thumb is to imagine if a major brand would post something similar. Would Apple or Coke post a photo with bad overlay text? Or would they opt for something more polished?

 

Here is what makes a graphic/design “bad”:

 

  • Bad overlay text: I see a lot of graphics with a white background and a thumbnail of an artist—or a block of black text talking about an album. I’ll talk more about where to create great visuals when we talk about design.
  • Off-colors: If your color scheme on your website is black, white and red, then that bright yellow font on an image might be a bad choice. Remember to stay with one uniform design. Follow this helpful guide to choose the right colors.

 

Do: Use elegant, simple designs (and pay for them if you have to)


Having good design on your page is incredibly important! And while Jimdo makes building a professional website simple, ensure that your graphics are just as professional, too.

 

This could be by taking a few classes on graphic design (free classes exist at Lynda.com and more) or even mastering a free service such as Canva or Pixlr. You can also use a professional service like 99designs for quick design tasks that you don't want to do yourself.

 

Make sure that you look professional and put-together. This is especially important to stand out from the millions of other artists out there. By looking professional you instantly come off as more approachable and established.

 

Don’t: Forget to integrate social media


When media, a label, or even a fan looks at your website, they usually go search for more info on you. Therefore you should always have your social media channels on your website, especially if they have impressive numbers and content. Learn more about adding icons to your website.

 

Do: Show off your entire presence


While your website should be the “long-form” version of your digital presence, make sure you’re showing off your social media outlets, too. Have placement on your website so that folks on your website can get a complete view of who you are.

 

Other key widgets to integrate with your page are:

 

  • Stat Counters/Google Analytics: These help you ensure that your web traffic is up-to-par and that you have a good idea of what pages are working the best, and which ones may need a little boost.
  • SEO: SEO is crucial to your web presence. SEO, or search engine optimization, is what dictates that your post is high up on those Google search results. By utilizing these tricks you can ensure that your posts will be SEO optimized for better visibility.
  • Newsletter Bars or Pop Ups: While “pop up” can be a bad term, they do have their place. On your website if you’d like to utilize a small pop-up promoting your newsletter, it’s a great tool to push to build your list. Or, another less in-your-face route, is to simply utilize a Newsletter widget on your website to catch email addresses. These widgets usually tie-in with MailChimp, Constant Contact or whatever newsletter service you’re using.

These are just a few small ways to improve your online digital presence as a musician. As artists, you have to be constantly aware of what your fans want: to learn more about you, to learn where to see you, and to learn how to interact with you even more!

 

If you’re interested in how your website is holding up (as well as your social channels, EPK and more) I’ll gladly discuss these with you, just head over to my website found in my bio below.


Tyler Allen

Tyler Allen

 

As a music marketing strategist, Tyler Allen works with an extensive array of artists, labels, music tech, and music retail entities. Tyler began his music industry career with Sony Music Entertainment and RED Distribution, as well as the advertising industry. He is dedicated to giving veteran artists the tools to preserve their legacy, and new artists the tools to begin theirs (as well as everything in between). Learn more at wtylerconsulting.com. Follow Tyler on Twitter and Facebook.