This is the fourth and final post from my series preparing you to build your website.
Think about everything that you have created and shared with your customers through other communication channels like brochures, advertisements, signage, menus, and pricing sheets. Many companies also have documents and assets that were created for internal use within their teams. There is nothing stopping you from repurposing any existing text, images, and videos for use on your website. It is, however, very important to view all these assets through the eyes of your potential audience and then modify them as needed for use on your site.
I’m going focus on four main types of content that you probably already have in some form or another: a logo, text, images, and video/audio clips. Let’s discuss each a bit more in detail and focus on how they can be used on the web and what may need to be changed.
If you already have a logo, make sure to create or acquire a high-quality version of it and possibly multiple variations of the image for use in different situations on your site. If you do not have a professionally designed logo, I would strongly suggest hiring someone to create one for you.
Another option for creating a logo is 99Designs. This service gives you access to hundreds of different designers from around the world. Based on your criteria, they will design different logo options that you can choose from. You can then have the artists refine their designs to incorporate your feedback.
At the end of the process, you select the logo that you want. The winning designer is paid and sends you several versions of the image. I have personally used 99designs for several projects and have always come out with a fantastic and professional result for much less money than most local designers would have charged.
In addition to collecting your own content, consider adding any text written about your company. Reviews or testimonials can be very helpful information to add to your website. If you are interested in reaching out to specific users for testimonials, Stephen Belomy, Jimdo’s U.S. CEO, wrote a great post about how to get amazing testimonials from your customers and clients.
Writing for the web is somewhat different than writing for print pieces as most website visitors tend to do more scanning than intensive reading. After gathering your text you should try to break it into smaller paragraphs. Further break up your text by using headings of different sizes and bulleted lists.
Photos can be especially important if you are selling products online. If this is something you are planning on doing, make sure to start gathering high-quality photographs of all of your items. A best practice is to get a few good shots of each product to show it from various angles and possibly even in use.
Look at existing ecommerce websites for good examples. This is a situation where you might need to hire a professional. If you will have to regularly add new products to your website, it might be worth taking some classes or learning how to do your own simple product photography.
These services take all the hassle out of posting your clips online. The best part is that each of these sites allows you to easily embed the clips right on your website so your visitors can play them without having to leave your site.
Another advantage of hosting your videos and audio clips on services like YouTube is that they provide both another way for your audience to find your website as well as a boost in your search engine results.
If you have been following along with each of the steps, you should now have everything you need to hand over to your web designer or to start creating your own website using a do-it-yourself service like Jimdo. If you haven’t already done so, take a little more time to decide on the perfect domain name for your online presence and then start building!
Multi-talento at Jimdo
Brent Gummow has been building websites for small businesses, non-profits, artists, and educators for the past 17 years in both Ohio and California.
He currently serves as the Multi-talento in Jimdo's San Francisco office, solving problems, educating users, and helping to grow awareness about Jimdo, the easiest website builder on the web.