Even with all the modern tools and conveniences available to today’s DIY generation, owning your own online store is multi-faceted, and complicated. Between managing your inventory, photographing your products
, creating a social media strategy and marketing your site, you’ve likely got your
hands full. It’s easy to see how certain pages on your website—like your Contact Us page—can be overlooked.
But, your Contact Us page is a powerful way to connect with your customers, generate leads, and provide support. And for SMB owners, it’s an often overlooked opportunity to connect with customers
through social media. According to data from SMB DigitalScape
, nearly 66% of SMB websites are
missing an information-request form
, and less than 20% link to their social media sites.
You can collect important information from customers such as email addresses, location, and products of interest. It also provides transparency to your customer base about where you’re located and
how you can easily be reached for customer support, thus increasing the trust of site visitors. Build the quality of your brand, nurture client retention, and grow your customer base by designing the
perfect Contact Us page.
Create an engaging, informative, and easy-to-use contact form with these steps:
Collect the right information:
Strive to achieve balance in an experience that’s easy for users, but informative for you.
Keep the required number of fields to a minimum. Name, email or phone number are usually enough required fields. Additional fields can provide great insights into your target audience. Make
additional fields optional, and be careful with how many you request. Longer forms don’t necessarily mean fewer conversions
or increased bounce rate as reported by an Econsultancy study.
You can increase the quality of leads you’re generating by adding sections or questions that are highly relevant to your customers. Just be sure that you make most of the fields optional. Add a box
where customers can provide details about their question or open-ended feedback about the issue they are experiencing. "Tell us how we can help you today" is an inviting way to initiate a
conversation with your customer.
Mailchimp provides a simple, clean design, but provides detailed information and features, such as a drop-down menu for users to select a specific department, and links to
Support, Feedback, and Help Sections.
There’s no indication of which fields are required, and the landing page is located under a ‘More’ landing page in the mega-nav.
Add some personality to an otherwise boring page by adding custom graphics, identifiable language, and creating an inviting opportunity for customers to connect with you. There’s no harm in adding
character to your site, just make sure it’s aligned with your branding guidelines
Try adding a photo of one of your products as the backdrop for the page, and layering the forms and information on top of it. Consider adding links to Support content, and your return and exchange
policies, too. If you’re stuck on design ideas, gain inspiration from these 25 Amazing Contact Us
This digital agency has designed a beautiful contact form, with information provided by topic and location.
By using a link to a blank email submission, they’re missing an opportunity to capture more information about their visitors.
Promote your social media accounts:
Strategically placing social media links
your website is an imperative initiative to promoting your business, and the benefits of adding links to your social media accounts on your site are incredible. You can drive traffic, add link value,
and boost SEO rankings by connecting your website to your social media accounts through icons on your Contact Us page. Add social media bookmarking icons to your site through a free tool like
. Be sure to monitor the impact adding icons to your Contact Us page has through Google Analytics social media tracking
Moz’s Contact section nails it. It’s inviting, interesting, fun, and informative. Moz is a large, robust site, so they’ve chosen to add their Contact landing page in the footer of their site. If your
site is smaller, you may have room to add it to the mega-nav. Either way, make sure it’s visible and accessible from all pages on your site, not just the homepage.
Add the right details about your company:
Make it easy for customers to reach you. Add a map to your physical location if you have one, phone number, email address, and hours of operation. Tell customers when they can expect to hear back
from you. Add the ‘Directions’ function to this page, linking to Google Maps
. Don’t assume that your customers know how to find you.
If you’re aware of public transportation options or directions—that are helpful—add them. Just make sure they’re easy to understand and follow.