Did you know that on average 48% of Jimdo users web traffic comes from mobile? This means that around half of your visitors have a different experience of your website to the other half.
Although your website already looks great on all devices (you may have already checked!), we know that mobile or tablet users interact differently with your site than desktop users. Think about when you’re on the bus and flick through your phone. You usually have less time and want to see everything you need at a glance.
So we thought, how can we help you achieve your website goals, no matter what screen your visitors are using? Introducing smart navigation and a prominent call-to-action (CTA) button to push your visitors to take action!
Convert visitors with a tap
Every website is different but most of the time you want visitors to take an action on your page. It can be especially challenging to grab the attention of your visitor when so many of us multi-task while on our laptops or mobiles and end up “zombie scrolling.” This means we’re less likely to notice a hook or CTA unless we have a focus point. We’ve solved this and made it easier to drive conversion by adding a primary CTA button in the most prominent area of your website—your navigation.
In the case of a restaurant or vacation rental website, your main business goal may be to get more bookings. So you could add a “Book Now” button in your navigation to drive reservations. Or maybe you’re a consultant and want prospective customers to reach you on the phone? You can now add a “Call Now” button straight from your navigation so visitors can just contact you with a click or tap.
Whatever goal you choose, we’ve added a prominent CTA at the top of your page (or in your side navigation on mobile) to hook visitors straight away.
Navigation that adjusts
No two navigation bars are the same. Depending on what you want to achieve with your website, you’ll want to use different elements on the top: a logo, a title, social media buttons, maybe a call to action. The possibilities are endless… and you want them all to look perfect on every device so your visitor can find what they need.
Which is why your new responsive navigation completely adjusts to the content and the size of the screen your visitor is using. This means—no squished buttons or hard-to-read menus. We’ve revamped the navigation keeping your goals in mind to offer the best experience for your visitors and help your website be successful on any screen.
What does this mean for your site? The call-to-action button on your navigation will be visible for as long as possible depending on the screen size (so it’s the first thing your visitors will spot). Other important elements like social media buttons will also be the last ones to “hide” into the side menu on a small screen, right after all the menu items.
This update offers a great experience for your visitors and more opportunities for you to get the most out of your website!