How Julia Dickhoff is making her passion project KuhZeit visible online with Jimdo

A new kind of attraction is taking shape in the Soltau area – one that hasn’t existed there before: KuhZeit. It’s not a traditional farm visit, not a petting zoo, and not a standard day trip. It’s a chance for real encounters with cows: calm, approachable, and full of personality. Behind this special project is Julia Dickhoff: a full-time dairy farmer, a founder by conviction, and someone who sees cows as much more than livestock.

“Cows are not just milk and meat. They are sentient beings, each with their own character.”

With Jimdo, Julia is building the digital foundation for her new offering: a website that explains her concept, creates visibility, builds trust, and will soon make bookings possible.

The beginning: A small bull named Mumble

In 2019, Mumble was born on the farm. He was much too small, had crooked legs, and had little chance of a future. Normally, his path would have been predetermined. But Julia and her partner made a different decision. They kept him. Julia helped strengthen his legs, halter-trained him, and taught him commands. During this time, Julia’s business idea began to take shape: What if people could do more than see cows from a distance? What if they could truly meet them?

That was the beginning of KuhZeit: a project that protects animals, moves people, and creates a completely new experience in the Lüneburg Heath. The 37-year-old now offers visitors truly special experiences with cows: cow sponsorships, “time with cows,” the KuhClub for children ages 8 to 14, and, in the future, cow walks, yoga elements in nature, and team-building events for companies.

It’s not about putting on a show. It’s about connection. Visitors can get to know the animals, observe them, brush them, feed them, and spend time outdoors with them. Every cow brings her own personality: some are curious, some are playful, and some are completely relaxed. Especially for people from cities like Hamburg, Bremen, or Hanover, KuhZeit can become a special day-trip destination. It’s easy to reach, close to nature, and unlike anything else in the region.

Why Julia needed a website

A new attraction needs visibility, especially when the concept needs a little explanation. Anyone who hears about KuhZeit might first wonder: What exactly is it? What can you do there? Where does it take place? How can I book?

That’s exactly why Julia’s website is so important. Right now, it serves as the central source of information for her project. In the future, it will do even more: interested visitors will be able to learn about the offerings and book directly.

Creating a website with Jimdo: Easy to start, easy to customize

Julia heard about Jimdo through an acquaintance and although she had not have any experience creating websites, she was able to get started right away.

“With Jimdo, I was able to create my website myself, even as an absolute beginner. It was easy, and so much of it was self-explanatory.”

For her, it was especially important not to depend on an agency. She wanted to add content herself, adjust pages, and explain her project exactly as it is.

SEO: Helping people find KuhZeit

KuhZeit is already becoming visible through several channels: Instagram, a sign directly by the pasture, and Google. People see the name, search for it, and find the website. This is especially important for people from the Soltau region and nearby cities who are looking for special day trips, nature experiences, or animal-assisted activities and want to find them quickly. Important foundations like a clean page structure, mobile-friendly design, fast discoverability, and editable SEO settings are built directly into every website.

The Jimdo Companion: Copy, Tech Support, and optimization in one place

The Jimdo Companion has been especially valuable for Julia. She discovered it directly in the Jimdo dashboard and first tried it for her website copy. What began as a quick test soon became a real workflow. Julia asked for text suggestions, adapted them, and worked through her website page by page. One major benefit: Companion helps her express her thoughts more clearly. It allowed her to make her content easier to understand and more professional without losing her own voice.

“The Companion helps me express my ideas more clearly and improve my website step by step.”

Example 1: Writing and refining website copy

Julia mainly used Companion for copy: welcome texts, page content, and wording tailored specifically to KuhZeit.

“I think it’s great because it takes the things you’ve already written and your ideas, and refines them in the best possible way.”

For self-employed people, that’s a real advantage: you don’t have to be a copywriter to create strong website copy.

Example 2: Solving technical questions step by step

Companion didn’t just help Julia with writing. When she wanted to add an Instagram icon to the header of her website, she didn’t know where to click. So she asked: “Can you please explain it to me step by step?” Help came right away. She was able to set up the social media integration herself—with no long search, no tech frustration, and no outside help or added costs.

“I don’t have to hire a website professional. I just ask the Jimdo Companion and can do a lot of things myself.”

Example 3: SEO and website optimization

Julia also used Companion’s guidance for search engine optimization. When she didn’t know where to find a setting, she simply asked for detailed instructions. That turns a complex topic like SEO into a manageable next step. Especially for founders, that matters: you don’t have to know everything perfectly. You can start and let yourself be guided.

Example 4: Companion as fast help instead of an external agency

Julia describes the value of Companion very clearly: She doesn’t have to wait for someone to call back. She doesn’t have to hire an agency every time she needs a small change. She can take action herself. “I just ask Companion.” That saves time, money, and stress, especially in the early stages of starting a business.

More time for what really matters

Between farm work, animals, permits, social media, and planning her offerings, Julia’s time is limited. Jimdo and Companion help her complete tasks faster and make her project look professional online. And that’s exactly the point: Julia can focus on the animals while her website informs people, gets them excited, and will soon make bookings possible.

Conclusion: A new attraction that can grow online

With KuhZeit, a new attraction is emerging: one that combines nature, animal connection, and slowing down. It’s an offering the region hasn’t seen before, giving people a completely new perspective on cows. With Jimdo, Julia is building the right digital stage for it. Her website makes KuhZeit visible, explains the offering, and lays the foundation for bookings. The Jimdo Companion helps her write, optimize, set things up, and think ahead. That’s how an emotional idea becomes a visible business. And how a small bull named Mumble becomes the beginning of something big.

Julia’s tips for your own self-employment journey

Her recommendation for getting started:

“Create a Jimdo website. Honestly.” 🙂

And perhaps her most important sentence for anyone waiting for the perfect moment:

“It’s better to start imperfectly than to wait forever for perfection.”