Key takeaways:
- Choosing the right font family improves user experience and makes content easily readable on different browsers and devices.
- Some fonts, like sans serif fonts, work better for long-form content, while others can help you mimic handwriting for branding accents.
- Select smart and fitting font pairing strategies to ensure clean and visually appealing transitions.
When it comes to a custom website, most people initially think of great pictures, inspiring texts, and a color scheme that perfectly complements your brand identity. Fonts rarely come to mind. But the right font is just as much part of your brand personality as those other elements.
To make your search for the right Jimdo font easier, we’ve put together an extensive list of font combinations for you. Read this article to discover how to find the perfect choice for your website and why fonts are so important.
- Fonts make an impression
- Types of fonts used in web design
- Top web-safe & widely supported fonts
- Best modern fonts for web design in 2025
- How to pair fonts effectively
- How to choose the best font for your website?
- Font licensing & accessibility considerations
- Jimdo has the perfect font combination for you
- Consistent font sizes for your website
Fonts make an impression
The font you use for your texts should be a conscious choice. Because similarly to your image choice and your color palette, your font affects the first impression your visitors get when they visit your website.
Therefore, when selecting your fonts, we recommend paying attention to three things:
- Readability. What’s most important is that your visitors can read your texts. Avoid fancy fonts that are hard to decipher. Opt for fonts that are legible on all screen sizes.
- Style. Everyone has their own style, even your business. Ask yourself: is your brand identity more of a playful, creative type, or is it more down to earth? Depending on that, choose fonts that best convey your brand personality.
- Width. The width of the individual letters varies from font to font. That means that texts in some fonts look a different length to texts in other fonts. That can make a huge difference, especially when it comes to headings. Look for a font that doesn’t take up too much space. However, it also shouldn’t appear too squashed. Aim for the perfect balance.
Types of fonts used in web design
There are many ways to categorize fonts. To avoid it getting too complicated, we’ll focus on a few key font categories.
Serif fonts
The roots of serif fonts go back to Greek and Roman antiquity, when words were still being chiseled into stone. Because it wasn’t so easy, small extensions developed at the endpoints of the letters while chiseling—at least, that’s one of the most common theories.
Over time, these extensions became regular features of the letters, even when the hammer and chisel were no longer used for writing. Nowadays, you’ll find serif fonts in books, newspapers, magazines, and other printed materials. The reason being: serif fonts supposedly make it easier to read printed lines.

The most famous serif fonts include Times New Roman, Garamond, and Baskerville, for example.
Sans serif fonts
When the first computer screens appeared, it quickly became apparent that serif fonts were almost impossible to recognize and display due to the low resolution. So designers developed several fonts that displayed crisp and clear despite the low pixel count. They completely did away with serifs and other decorative elements.
Some of the most common sans serif fonts are Arial, Lato, and Verdana, for example.
Slab serif fonts
These are bold, blocky serif fonts. They’re good for headings and add structure to your layout. A few examples of slab serif fonts are Rockwell, Clarendon, and Serifa.
Script fonts
These fonts look like cursive writing. Some of them can mimic handwriting and feel elegant or creative. They’re best used in small doses like in logos or short headings as they may have readability issues, making them unsuited for long-form content.
Most popular script fonts are Allura, Daisy Script, Dancing Script, and Ambre Trendy among others.
Display fonts
These are artistic and full of personality. Not too great for body text but eye-catching enough in logos, banners, or other creative graphic designs.
You should use those when you want to make a bold statement and stay out of the crowd. Choose from popular display fonts like BLACKHAWK Brush Font, Highbiner Display Font, and Nordick display.
Monospace fonts
These fonts space all letters equally. They feel technical and work well for coding or minimal designs. You’ll often find these fonts in codeblocks, developer forums, and similar places.
For example, you could use Inconsolata, Droid Sans, or Hack.
Web fonts vs web-safe fonts
Web fonts are hosted on the web, like Google Fonts for example. They give you more design choices but might load slower. Web-safe fonts are already on most devices. They load quickly across different browsers and are ideal for a solid user experience.
Here are some of the most popular web-safe fonts: Arial, Verdana, Georgia, Courier New, Tahoma.
Top web-safe & widely supported fonts
Sticking with web-safe fonts ensures that your text appears the same across different devices. These fonts are common in most systems and give a reliable default font fallback.
Here’s a list of tried-and-true web-safe fonts:
- Arial. Clean, neutral, sans serif font.
- Verdana. Big spacing, very easily readable.
- Georgia. Stylish, classic serif font.
- Tahoma. Great for small sizes.
- Trebuchet MS. Friendly and modern look.
- Times New Roman. Famous serif font for print media.
- Garamond. Elegant and timeless.
- Courier New. A strong monospace, old-school look.
These fonts help keep your font family simple and your user experience smooth.
Best modern fonts for web design in 2025
If you’re looking for the best fonts for websites, here are some modern fonts that can prove to be useful in your web design.
Sans-serifs
These fonts are clean, flexible, and lead to high readability:
- Inter
- Roboto
- Satoshi
- Manrope
- Montserrat
- DM Sans
- Urbanist
- Geist
Free/high ROI fonts
These are great for tight budgets and still deliver a strong look:
- General Sans
- Poppins
- Neue Haas
- Neue Montreal
Serif/display accents
Add contrast or elegance to your web design with these:
- Playfair Display
- EB Garamond
- Libre Baskerville
- Cormorant Garamond
- Georgia
- Times New Roman
How to pair fonts effectively
Some font pairing helps your design stand out without feeling messy. Try mixing a strong primary font for headings with a simpler one for body text.
Here are some popular font-pairing combos:
- Roboto + Open Sans
- Montserrat + EB Garamond
- Source Sans Pro + Alfa Slab
- Abril Fatface + Bad Script
Make sure the fonts don’t fight for attention. Balance matters. Test your font family choices on mobile, too.
How to choose the best font for your website?
Different websites have different personalities, tone of voice, and other aspects that make up a brand. Here are a few ideas:
- Photography sites. Use clean sans serif fonts like Satoshi to let images speak louder.
- Ecommerce sites. Pick easily readable fonts like Poppins or Inter so buyers don’t have to decipher your texts.
- Blogs. A serif font like Libre Baskerville works well and is easily readable.
- Portfolios. Combine a playful font to mimic handwriting for headings with a neat default font for body text.
Make sure you always match your fonts to your brand identity for cohesive communication across platforms.
Font licensing & accessibility considerations
Many great fonts are free through Google Fonts, like DM Sans or Montserrat. But premium fonts may offer better support or style variety.
For example if you’re writing in a different language that has extra letters (such as with diacritical signs) with unique writing styles, you’ll find more luck in premium fonts. Especially if you don’t want any of the default fonts and are looking for an extra kick to your font.
However, if you’re ever downloading outside of Google Fonts, always check licenses. You don’t want legal trouble for using a premium font family without having legal access to it.
Accessibility advice
- Choose high-contrast fonts.
- Make sure they’re easy to read on mobile.
- Check if the font supports all characters, accents, and uppercase/lowercase letters.
- Consider user experience for visually impaired visitors.
- Stick to web-safe fonts if unsure about loading speed or compatibility.
Jimdo has the perfect font combination for you
To make sure your website is always looking its best, our designers have combined a large selection of various fonts with each other. Each combination consists of two Jimdo fonts that are the perfect match for each other: one for headings and one for the body text.
When you select a font combination, it only takes a few clicks to apply it to your entire website. Then all of your pages will look consistent and professional, and you don’t have to go to the effort of changing them all manually.
To change your fonts, click on design in the menu on the left, then select font set. Now you can click through all the combinations and instantly see how they’d look on your website.

The Jimdo font combinations give your website a professional and consistent look.
Consistent font sizes for your website
To help you keep your font sizes under control, Jimdo allows you to set a uniform size for your whole website—simply choose from small, normal, medium, or large. The font sizes automatically adapt to your visitors’ screen sizes, so that headlines and body text are always ideally proportioned.
To change your font size, click on design in the menu on the left, and then on font set. Now you can use the slider to select the size you want for your website.
Deciding which fonts to use for your website shouldn’t be taken lightly. The right font is just as much part of the visual identity of your business as your logo design and company colors.
Spend some time scrolling through our Jimdo fonts until you find the combination that really suits you. Because a good font also leaves a good impression.
Frequently asked questions
What is the best font to use for a website?
The best web fonts are ones that are easily readable, clean, and fit your brand. Try Inter, Poppins, or Georgia.
What is the most web friendly font?
Arial is one of the most web-safe fonts and loads fast across all devices.
Which font is most used in websites?
Roboto is the most popular on Google Fonts. It has a clean sans serif style and design.
How many fonts should I use on my website?
Stick to 2-3 fonts: one primary font, one accent, and maybe a script font for highlights. It keeps your web design clean.