Seidenfaden Knits: How Barbara Seidenfaden uses Jimdo to get found, booked and paid

Barbara Seidenfaden turns yarn, ideas, and community into a business. Through Seidenfaden Knits, she designs knitting patterns, hosts workshops, organizes events, and sells products through her online shop. What started as a creative side business in Switzerland is now growing in Germany into a brand that feels personal, professional, and deeply connected to its community.

Barbara’s goal is not just to sell knitting patterns, but to inspire people, bring them together, and support them throughout the creative process.

A business with personality

For Barbara, knitting is about much more than the final product. It’s about creating something meaningful with your own hands — colors, textures, creativity, and connection. That’s why having a strong online presence is so important to her.

“For my work, an online presence is essential. I need a place where I can promote my workshops and show who I am, because customers want to know the person behind the patterns.”

Alongside her website, online shop, and workshops, Barbara also hosts an English-language podcast “Cozy Knits & Clever Plans” with her sister. They talk about knitting, creativity, planning, everyday life, and community-building.

Why Barbara chose Jimdo

When Barbara built her website and online shop, she had no prior experience in web design. Still, she was able to launch her site within about a week. She wanted a system that felt intuitive, compliant with European legal requirements, and most importantly, gave her peace of mind. What convinced Barbara wasn’t just Jimdo’s user-friendly website builder, but also the integrated Legal Text Generator and legal protection tools.

“If a provider can take away a big part of those worries, that’s incredibly important to me.”

Getting found

Barbara uses her website as the central hub for her freelance business. There, she showcases her designs, promotes workshops, and highlights what her brand stands for. With Jimdo, her website not only looks professional but is also easy to find. SEO optimization, clear page structures, and relevant content help ensure that customers can find her on Google and other search engines. This is especially valuable for a creative business that offers regional workshops and an online store.

“Since I really started using Jimdo properly, I’ve been getting found on Google.”

Since May 19, 2026, Jimdo has been offering additional tools that could be the next logical step for Barbara: With Jimdo Local, she could manage her business profile from a single location and ensure that her information stays up to date on Google, Maps, local directories, recommendation systems, and AI assistants. With Brand Monitoring, she could also track where and how people are talking about Seidenfaden Knits. This way, her website wouldn’t just be found—it would become an even stronger foundation for regional visibility, trust, and new bookings.

Getting booked

Workshops are a key part of Barbara’s business. She currently uses Jimdo Smart Forms on her website, which allow interested parties to get in touch and provide relevant information. This helps her collect inquiries in an organized way and prepare for workshops more effectively. This is already working well for Barbara, and with the new Jimdo booking tool, the process can become even simpler in the future: Customers find the course, book directly online, and the administrative workflow integrates with the website, invoicing, and payment. This turns an inquiry into a streamlined process. No more spreadsheet chaos. No more endless back-and-forth.

Getting paid

Barbara used to create her invoices manually in Word while also using accounting software. That took time and effort: checking addresses, verifying details, entering bank information, formatting everything professionally, and transferring it to the system. Today, she uses the Jimdo Invoice Tool, which saves her two-thirds of the time.

“No more than five minutes. Before, it was at least 15 per invoice.”

The benefits in her day-to-day work are so significant that she canceled her accounting service and now works exclusively with Jimdo’s tools. Barbara now creates invoices directly with a logo, the appropriate settings, a payment link, or a QR code. This saves time, especially at workshops, markets, and events, and makes the payment process easier for everyone involved. Thanks to the automatically generated QR codes, her customers pay directly, and Barbara has to carry less cash or change at the end of the day. This feels safer and gives her greater peace of mind.

More professionalism, less administrative stress

Barbara cares deeply about how Seidenfaden Knits presents itself. She wants the brand to feel professional, thoughtful, and aligned with her style.

“This isn’t a hobby for me. It’s my full-time profession. And that’s how I want to present it to the world.”

Jimdo helps simplify the administrative side of her business so she can focus more on her customers, workshops, designs, and community.

Get found, get booked, get paid, all in one place: Jimdo