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Marketing Lessons from Pop's Biggest Names

Small-business owners aren't pop stars. Taylor Swift has sold far more albums than your coffee shop sells lattes. You will never have as many screaming girls outside your flower shop as One Direction has outside their hotel rooms.


What Small Businesses Can Learn from Music's Biggest Names
That’s OK. Just because you’re not a gorgeous pop icon doesn’t mean you can’t market like one. In fact, your business can adopt some of the same strategies that go into a new album release or major world tour.


I recently wrote about some of these lessons we can take from music's biggest names: how to charm like One Direction, develop a brand like Katy Perry, make friends like Taylor Swift, and sell like Beyoncé.


Read the rest of the piece on PR Daily.




Content Marketing and PR at Jimdo


Melissa joined Jimdo in August 2014 to support social media, public relations, and the blog. She has experience in marketing ranging from event management to content marketing. When Melissa isn’t drafting a blog post, you can find her watching stand-up comedy, attending a concert, or rooting for the Oregon Ducks.