If you own a website, chances are there’s a specific goal you’re reaching for. It could be to spread brand awareness, network with new clients or get bookings. Whatever your goal, your new Dashboard Statistics tool gives you the power to achieve it.
The Dashboard overview gives you answers based on the four biggest success indicators:
- Your total number of visitors
- Where do your visitors come from?
- How many visitors click to contact you?
- How many bookings clicks do you get?
How exactly can you gain more visitors based on the numbers? And what else do the new statistics show? We’ll show you in this article.
In this article we’ll cover:
- Total visitors: Take a look at visitor trends over time.
- Success indicators: What you should look at to increase your conversion rate.
- Referrals: Learn what channels work for you.
- Date range comparisons: Find out what works for you over the long term.
1. Long-term trends: Your total visitors
You can find your total number of website visitors in your Dashboard overview. But that’s not all, depending on the length of time you choose, you can also see how your visitor numbers have changed over time.
Increasing the number of visitors is like a 100-meter sprint and marathon at the same time—in a good way! On the one hand, you can give your visitor numbers an instant boost with a paid advertising campaign. Whilst in the long term, continuously improving your website’s SEO to get more organic visitors from search engines.
Our tip: Try to combine short-term campaigns with long-term optimizations. Not only should you look for upward or downward trends in visitor numbers, but also remember to regularly check traffic sources like paid advertising and organic search to find out what strategies work best for your business.
2. Success indicators: How to increase your conversion rate
In the statistics, you can see your website’s conversion rate based on two numbers: How many visitors clicked your booking button and contact links. The conversion rate basically indicates how many visitors to your site have performed a particular action that helps reach your website goal e.g. more bookings.
For all websites: How many visitors tried to contact you?
Everyone’s website statistics show the number of visitors that tried to contact you. This gives you an idea of how appealing and interesting your content is for visitors. After all, one of your goals is to get in touch with even more customers.
To increase your contacts:
- Use CTA buttons in the right places that lead directly to your contact page.
- Add a button in your navigation to direct visitors where you want them to go, like Contact Us.
For sites with a booking tool: The number of bookings
How did your number of bookings change over the last month? Are there seasonal variations? The success rate linked to your bookings gives you the perfect overview and is ideal for restaurants, coaches, hotels, etc.
How to get more bookings:
- Add a Book Now button in your navigation.
- Tailor your SEO for your target audience.
- Be more visible with an entry in Google My Business.
For both success metrics, you will see the absolute number and how it’s changed over your selected time period. This lets you track your progress over a period of time and discover how changes have impacted your site!
You can also check out the bar charts on the right to see how your numbers have changed. So it’s easy to see, for example, on which days and even at what times visitors are most active on your site. Why is this helpful? Well, say you have some new content to post and want it to get maximum engagement—now you can upload it when you know lots of people will be on your site. Equally, if you have some updates to do or want to play around with something on your site, you can choose to do that when it’s quieter to avoid disturbing your visitors.
3. Referrals: Learn what channels work for you
You know how many people visited your site. But how did they find you? This section tells you where your visitors come from: Facebook, via search engines, or by clicking on your ads?
You can use these insights about where your visitors have come from to drive more traffic to your website. Once you know which channels bring in the most traffic, you can adjust your strategy to hook even more visitors!
Social media: You probably already promote your website with regular posts on social media. Now it’s time to test what works! Try certain posts over a set period of time (for example, special offers, testimonials from customers, or regular photos). Then check which are your top performers. Could you inspire more followers to visit your website? Keep it up!
Search engines: SEO is like a marathon because the way people search online is constantly changing. If you regularly review how your numbers are evolving, you can keep tweaking your keywords and optimizing your site so it ranks higher on Google.
Advertising: If you already have a good following on social media, then advertising on Google could give you a traffic-boost without breaking the bank. Use a small budget on Facebook or Google to test it out and see how it works.
Direct traffic: Direct visitors are users who have typed your URL directly into their browser’s search bar. This can help you track things like how successful your latest print campaign has been. For example, if you handed out flyers at a local event, you’ll be able to tell how many people saw your URL on the leaflet and typed it right into their browser.
4. Date range comparison: What makes you more successful
At the top of your Dashboard statistics, you can choose a time range. This lets you see how your numbers have changed over the last 24 hours, the last 7 days, the last month or the last year. So you can pinpoint when you made changes to your site (content, SEO, etc.) or when you ran a promotion (like Google or Facebook Ads) and check how successful they were.
It’s not just a look back. The date range comparison helps you to compare and estimate your future numbers accurately.
Our tip: It’s a good idea to regularly check how your number of visitors has developed. This way you can recognize seasonal factors and won’t be surprised when you see peaks or dips. Many businesses get more bookings in the summer than they do in winter, for example, but for your business, it could be the other way round.
It’s exciting to check your page to see how promotions have performed: What’s worked for you? What didn’t? Could you get more sales or bookings? Great, then you know what you can bet on in the future!
What do you find interesting when looking at your Dashboard statistics? Let us know!