First, it’s important to understand how search engines like Google rank local businesses. They use “crawlers” to scan your website pages and understand the information you provide. Then, they use that data to answer the questions that people type into the search engines. So, for example, if someone types in, “where is the best coffee in Portland,” Google and other search engines will try to provide the best answer to that question. If you want to make sure that your independent business can appear in search engine results, it pays to take a few minutes and work on your SEO (search engine optimization). First, make sure that all of your information is correct across all platforms. Your name, hours, location, description, etc. You can do this with Jimdo’s Business Listing feature, which automatically updates your business info across multiple websites. Then, review your SEO settings and make sure that all the information is correct, like your website title and keywords. Make sure that your site is filled with good content on each page answering potential customers’ questions. Adding an FAQ section (like this one!) is a good place to start. Finally, choose a domain name that includes your city or neighborhood in the title (for example, www.portlandsbestpizza.com). That way people will know that they are visiting and supporting a local business near them.