How Can I Become a Blogger? We’ll Show You How It Works

Become a blogger with these tips
Illustration by Noam Weiner

Do you love fashion, enjoy creating new culinary delights, knit every minute of your spare time or want to explore the world on your travels? Then maybe you’ve already thought about blogging your passion.

With Jimdo you can create a quick and easy blog in no time—without any experience. Here are the most important tips on how to start, gain new readers and find topics!

Do I really want to blog?

The most important requirement of starting your own blog is <<drumroll>> to enjoy writing! This doesn’t mean that you have to be an extraordinary writer—it’s more about what you enjoy.

So what’s the second condition? Namely time. Don’t panic just yet because no one expects daily posts from a blogger. If you have a lot to do, a quick update for your community is enough. Although, you shouldn’t wait too long between articles.

So what can you when you’re rushed for time? We’ll tell you below. The only question is: Do you have the time and want to blog? Yes? Cool, then let’s start!

What can I blog about?

Maybe you’ve already thought about what topic to blog about. You may also have no plan yet. In this case, we’re here to help! Just think about what you like to do:

Do you have a hobby that you’re passionate about? Or is there a subject in which you’re particularly knowledgeable about or work in? These could be interesting topics for your blog. You can also talk about something you do, a new experience, or something you’re trying out.

Do you work on a farm, for example? Are you on a gap year or training for your first marathon? These are all exciting experiences. No matter what you decide to do: never forget to be yourself! The most important thing is to give a real insight into your life and to describe your personal experiences. Only then can you stand out from the crowd!

What do other bloggers in my industry write about?

Being unique doesn’t necessarily mean ignoring the world around you. Compare yourself with your “competition”—this can only help you improve.

You could start by Googling what blogs your topic already has. Find out what you like about other blogs and what you don’t like. Let yourself be inspired, but don’t just copy or follow others. Always keep in mind that you definitely have a unique selling point that sets you apart from everyone else— you just need to find it!

“Being unique doesn’t mean ignoring the world around you. Compare yourself with your ‘competition’- this can only help you improve.”

Think about how you can talk about your topic. Maybe put a certain focus on a particular aspect, reposition your subject optically or narratively, or address a specific audience?

You can also sit down with friends and bounce ideas around. It’s a great way to come up with extraordinary ideas that you would never have thought of on your own. One thing is certain: fun works! Try not to put yourself under enormous pressure to reinvent the wheel: there are millions of cookbooks, yet there are still new and successful food blogs springing up every day.

How do I create a blog?

Once the idea is born then nothing can stand in your way. With Jimdo it’s easy and you don’t need any technical know-how to set up your own blog. Here’s a useful article to help you get started.

Publish new articles regularly

Now it’s about filling your blog with life and gaining readers. You don’t need to post daily or even weekly on a specific day. However, a certain amount of regularity can help you develop a routine and a better grasp of blogging. This also keeps your readers coming back for more.

All you need is a little planning:

  1. Think about an approximate rhythm for your releases. Of course, the regularity may differ depending on whether you have a cooking blog or a travel blog. Just try to avoid radio silence for weeks on end.
  2. Create an editorial plan with a list of topics that you would like to write about. If you know you won’t be able to blog for a while, you can pre-produce texts, so you’ll be ready for anything.
  3. For travel bloggers, in particular, it’s useful to create posts in several parts for longer trips. When you announce your next post for the coming days, you can be sure that your readers will stop by to check out the second part.
  4. If you have very little time and no article “in the drawer”? Then you can also publish very short articles. Tips and tricks on a certain topic often work well.

How do I increase my blog’s success with SEO?

For most Internet users, Google is the go-to search tool for topics that interest them. That’s why it’s so important to optimize your blog for search engines.

No idea how this works? It’s not as bad as you think, here’s are a step by step guide on SEO. While you’re at it, make sure your other subpages are search engine friendly too—that way you will quickly increase the chances of being found by new readers.

How do I promote my blog?

Google search is important, but it’s not everything when it comes to making your blog successful. Social media channels like Instagram, Twitter or Facebook are also playing a big (and growing) role.

Here, in particular, it’s important to build the largest possible network and community. Followers and friends who are interested in your blog will be pleased to receive updates about new articles on your channels. You can get tips on how to create a social media strategy here.

Ideally, your social media contacts will also become multipliers by liking and sharing your posts. Another idea is to cross-promote with blogs you love on your channels (or blog), these bloggers can then the favor and everyone gets something out of it.

We hope we’ve motivated you to start your own blog! It can also be a great idea for your business. Blogging is a nice way to keep customers up-to-date and tie them to your business or brand.

Do you already have a blog? Then let us know in the comments. Have fun blogging!

Bring your business online with Jimdo.

Tara Santiago
Tara is a writer and editor for Jimdo. She works closely with our product teams on marketing and user experience. When she’s not writing, you can find her traveling, filling in The Guardian crossword or buried in a book.